Stickers with vivid and engaging expressions are becoming increasingly popular in online messaging apps, and some works are dedicated to automatically select sticker response by matching text labels of stickers with previous utterances. However, due to their large quantities, it is impractical to require text labels for the all stickers. Hence, in this paper, we propose to recommend an appropriate sticker to user based on multi-turn dialog context history without any external labels. Two main challenges are confronted in this task. One is to learn semantic meaning of stickers without corresponding text labels. Another challenge is to jointly model the candidate sticker with the multi-turn dialog context. To tackle these challenges, we propose a sticker response selector (SRS) model. Specifically, SRS first employs a convolutional based sticker image encoder and a self-attention based multi-turn dialog encoder to obtain the representation of stickers and utterances. Next, deep interaction network is proposed to conduct deep matching between the sticker with each utterance in the dialog history. SRS then learns the short-term and long-term dependency between all interaction results by a fusion network to output the the final matching score. To evaluate our proposed method, we collect a large-scale realworld dialog dataset with stickers from one of the most popular online chatting platform. Extensive experiments conducted on this dataset show that our model achieves the state-of-the-art performance for all commonly-used metrics. Experiments also verify the * Equal contribution. Ordering is decided by a coin flip. Work performed during an internship at IIAI. † WICT is the abbreviation of Wangxuan Institute of Computer Technology. effectiveness of each component of SRS. To facilitate further research in sticker selection field, we release this dataset of 340K multi-turn dialog and sticker pairs 1 .