Product Development for Competitive Advantage of Micro, Small, and Medium Enterprises of Ikat Woven Fabric in Kediri

Ambarwati, Rita; Saputro, Andre; Fathurochman, Aditya Galih; Rizal, As’ad

doi:10.21512/bbr.v10i2.5676

Cited by 3 publications

(2 citation statements)

References 22 publications

(18 reference statements)

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“…This is also similar to Tadeo et al (2023) that offering ecologically safe products by ensuring them without potentially harmful and poisonous ingredients was commonly implemented green activity of MSEs in selected areas of Cavite. In addition, the utilization of recyclable and harmful-free materials may help retain the competitiveness of businesses (Ambarwati et al, 2019). and handy has the least percentage of 6.83 percent.…”

Section: Findings and Discussionmentioning

confidence: 99%

“…Agustini et al (2021) emphasized that companies can take advantage of green products by differentiating products based on their characteristics. According to Ambarwati et al (2019), technical measures such as replacing plastic materials with recyclable materials, assuring the absence of harmful and poisonous elements in the raw materials, picking coloring supplies free of toxic and hazardous compounds, selecting a third party to supply the product, and using domestic raw materials may help MSMEs of Ikat woven fabric retain competitiveness. In the local setting, Tadeo et al (2023) found that MSEs in Cavite ensure that the products they sell are free from potentially harmful substances.…”

Section: Green Marketing Practices As a Strategy Of Msmesmentioning

confidence: 99%

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Analysis of Green Marketing Practices: A Micro and Small Enterprises Perspective

Bruno¹,

Mendoza²,

Tadeo³

et al. 2023

IJAIR

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Green marketing is a growing concept connecting sustainable internal business operations and corporate social responsibilities. Hence, the study explored the green marketing practices of selected micro and small enterprises in Cavite, Philippines. The descriptive-causal research design was utilized, and the 20 legally-registered micro and small enterprises were purposively selected. MSEs in Cavite are dominated by sole proprietors with 1-9 employees, have an estimated asset size of Php3,000,000 or less, have been in operation for 1-3 years, and have an average monthly revenue of Php20,000 and below. They employ green marketing practices such as providing safe products and services, implementing more environment-friendly ways of pollution prevention, advertising green awareness and attraction, and utilizing vehicles that consume less energy. MSEs’ green marketing practices in production, packaging, advertising, and operation are highly effective, while distribution is less effective. Business profiles and MSE have no significant difference, excluding the difference between the number of employees and the perceived effectiveness of green marketing practices in terms of operation. MSEs faced difficulties in distribution due to safety protocols and lack of resources. Thus, the study recommends personalized marketing designs to engage wider customers and social-based marketing approaches to address diverse customer preferences.

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Section: Findings and Discussionmentioning

confidence: 99%

Section: Green Marketing Practices As a Strategy Of Msmesmentioning

confidence: 99%

Analysis of Green Marketing Practices: A Micro and Small Enterprises Perspective

Bruno¹,

Mendoza²,

Tadeo³

et al. 2023

IJAIR

View full text Add to dashboard Cite

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Determining the local community indicators on corporate social responsibilitiy activities (case study in Indonesia)

Handiwibowo

Noer

Ambarwati

et al. 2020

IOP Conf. Ser.: Earth Environ. Sci.

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Corporate Social Responsibility (CSR) in business activities is now a fairly popular trend. This is done as a form of compensation for business activities that affect the activities of the community and the surrounding environment. It is well known that CSR contributes quite significantly to environmental preservation and inhibits climate change. CSR activities use the community development concept, hence local community involvement would determine the performance of the design and implementation of CSR programs. This study aims to analyze the local factors that play a role in providing an impact on the performance of CSR activities. In this paper, two methods were used sequentially, namely in-depth interviews to openly explore prospective factors, and the Delphi method for agreeing the intended factors. CSR officers and Community Development consultants were the object of research. The results show that the strength of values/cultural factors, the strength of actors, the attention of actors in regional development, the strength of actor networks, the participation of community components and local government are factors considered as factors that have an impact on CSR performance.

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Strategic Planning IS/IT TO Improve Business Competitiveness in Public Hospital

Janaputra

Samopa

Ambarwati

2021

KINETIK

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Hospital competition is getting tighter, making good hospital strategic planning very important so that the Hospital can survive to develop better in a changing environment. Today's competitive advantage cannot be separated from Information Systems (IS) and Information Technology (IT). IS / IT in hospitals is currently used as a tool to create and develop innovative products, systems, and services for hospitals. The problem that occurs today is a large number of IS / IT that is made without looking at the financial side of the Hospital, thus making a number of uses of IS / IT not optimal in Hospital operational and business activities. Based on these problems, IS / IT strategic planning that also considers financial capability is needed. In this research, IS/IT strategic planning that takes into account the financial aspects is achieved using the approach of Ward and Peppard combined with Cost-Benefit Analysis. Value Chain and Critical Success Factor (CSF) analysis methods are used to analyze the current internal condition of the Hospital. Meanwhile, PEST and Porter's Five Forces analysis used external business analysis of the Hospital. The results of this study are in the form of IS business strategy recommendations, IS/IT management strategies, IT strategies, IS application portfolios, and IS/IT investment roadmaps compiled based on costs and benefits. There are 25 IS strategy recommendations, the IT strategy recommends 14 proposals to support the IS strategy based on the cost-benefit, and the IS / IT management strategy recommendations consist of 16 suggestions to support the IS strategy and IT strategy.

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Product Development for Competitive Advantage of Micro, Small, and Medium Enterprises of Ikat Woven Fabric in Kediri

Cited by 3 publications

References 22 publications

Analysis of Green Marketing Practices: A Micro and Small Enterprises Perspective

Analysis of Green Marketing Practices: A Micro and Small Enterprises Perspective

Determining the local community indicators on corporate social responsibilitiy activities (case study in Indonesia)

Strategic Planning IS/IT TO Improve Business Competitiveness in Public Hospital

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