Praise the presence of Allah SWT for its abundance of grace and grace so that the monograph of COMPETITIVE ADVANTAGE MEASUREMENT has been completed. This monograph is the result of research on measuring the competitive advantage of products both in small and medium enterprises and manufacturing in order to increase product competitiveness in the global market. Thank you to all parties who have helped in the completion of this monograph. We realize that there are still deficiencies in this monograph that criticism and suggestions for the improvement of this book are desirable. Hopefully this book can provide benefits for further research and for all those who need it.

The research aimed to provide the solutions for the method of selecting product development strategies based on competitive advantage criteria including Quality, Cost, Delivery, Service, and Morale (QCDSM). The research was done in Micro, Small, and Medium Enterprises (MSMEs) of Ikat woven fabric in which the collecting data used questionnaires for the customers. The questionnaire was regarding the criteria for competitive advantage for MSMEs of Ikat woven fabric in Kediri. The analysis methods applied Importance-Performance Analysis (IPA) and Quality Function Deployment (QFD) based on the criteria of competitive advantage. The results show that the MSMEs of Ikat woven fabric should replace plastic materials into recyclable materials, ensure that raw materials do not contain dangerous and poisonous materials, choose coloring materials that do not contain dangerous and poisonous materials, choose the third parties to deliver products, weigh dye materials according to their composition and measurement, and utilize domestic raw materials.

Student admission is one of the processes that exist in educational institutions. Schools accept students by selecting grades, achievements, and other factors. SMK Muhammadiyah 2 Mertoyudan located in Magelang Regency conducts semi-manual PPDB by compiling ledger records and spreadsheets. The school has difficulty getting PPDB historical data and PPDB reporting. Besides the CPDB has difficulty monitoring registration data directly. The PPDB application is developed with the Code Igniter framework with main features that can be accessed by 3 actors (PPDB manager, CPDB and admin). Applications can store historical data, provide convenience with all forms of custom PPDB reporting and can be accessed online by CPDB and CPDB trustees. From the results of the user acceptance test carried out on schools and CPDB, an assessment of 84.8% was obtained which showed that respondents were satisfied with the functionality of the online PPDB application.

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