Product Innovation in Resource‐Poor Environments: Three Research Streams

Cunha, Miguel Piña e; Rego, Arménio; Oliveira, Pedro; Rosado, Paulo; Habib, Nadim

doi:10.1111/jpim.12090

Cited by 183 publications

(158 citation statements)

References 41 publications

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“…The influence of prior experience on opportunity identification has been well recognized in the existing literature (e.g., Arentz, Sautet, and Storr, ; Gruber, MacMillan, and Thompson, ; Shane, ; Ucbasaran, Westhead, and Wright, ). As a specific learning and interaction experience, bricolage produces subjective perception of the services that a firm's resources can render (Cunha et al, ; Penrose, ), as well as generates new insights into the ways to recombine different knowledge elements to form new products and services (Boxenbaum and Rouleau, ). As such, bricolage helps incumbent firms construct an idiosyncratic and enlarged opportunity set, which facilitates the identification of new profitable opportunities.…”

Section: Theory and Hypothesesmentioning

confidence: 99%

How Bricolage Drives Corporate Entrepreneurship: The Roles of Opportunity Identification and Learning Orientation

An¹,

Zhao²,

Cao³

et al. 2017

J of Product Innov Manag

133

115

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While most studies have viewed bricolage as a tool to overcome resource constraints in the context of new ventures, few of them have directly investigated the effects of bricolage to identify new entrepreneurial opportunities in the context of incumbent firms. Drawing upon a subjectivist view of entrepreneurship, we reframe bricolage as a concrete activity of experiential resource-learning that creates subjective knowledge of resource at hand. We argue that the subjective knowledge derived from bricolage will shape a firm's "subjective opportunity set" and facilitate opportunities identification, which will ultimately increase the likelihood of the incumbent firm's corporate entrepreneurship (including product innovation, venturing, and strategic renewal). Hypotheses are thus developed to examine the relationship between bricolage and corporate entrepreneurship as well as the mediating role of opportunity identification. Moreover, as bricolage activities depend on interactive social contexts rather than individual efforts, the firm's learning orientation is proposed as a moderator that influences the positive effects of bricolage on opportunity identification. We test these hypotheses using the survey data from 248 incumbent firms in China. The empirical results generally support our hypotheses by showing that (1) bricolage positively influences opportunity identification, (2) opportunity identification mediates the relationship between bricolage and corporate entrepreneurship, and (3) learning orientation has a positive moderating effect on the relationship between bricolage and opportunity identification. These findings contribute to our understanding of the role of bricolage in context of corporate entrepreneurship by being an opportunity identification incubator. Implications for managers are also included in the end of this article. Practitioner PointsView bricolage not only as an approach to overcome resource constraints but also a way to stimulate innovation, strategic renewal, and venturing in incumbent firms.Monitor the bricolage process to generate and cumulate new knowledge of resource at hand to better identify new opportunities.Cultivate high learning orientation in the organization to enhance the effect of bricolage on opportunity identification.

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Section: Theory and Hypothesesmentioning

confidence: 99%

How Bricolage Drives Corporate Entrepreneurship: The Roles of Opportunity Identification and Learning Orientation

An¹,

Zhao²,

Cao³

et al. 2017

J of Product Innov Manag

133

115

View full text Add to dashboard Cite

show abstract

“…These innovations have emerged in various sectors varying from healthcare instruments to energy solutions and household appliances, and have raised attention amongst academia, practitioners as well as policy-makers [8][9][10][11][12]14,41,42]. Frugal innovations aim to provide affordable, no-frills, good (enough) quality products and services for resource-constrained consumers [9,10,14,43]. Given that a great majority of frugal innovations are private sector driven, they also serve as one potential entry point for the private sector to engage in promoting (sustainable) development.…”

Section: Frugal Innovationsmentioning

confidence: 99%

Potential and Pitfalls of Frugal Innovation in the Water Sector: Insights from Tanzania to Global Value Chains

Hyvärinen¹,

Keskinen²,

Varis³

2016

Sustainability

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Abstract:Water is perhaps the most intertwined, and basic, resource on our planet. Nevertheless, billions face water-related challenges, varying from lack of water and sanitation services to hindrances on livelihoods and socio-economic activities. The Sustainable Development Goals (SDGs) recognize the broad role that water has for development, and also call for the private sector to participate in solving these numerous development challenges. This study looks into the potential of frugal innovations as a means for the private sector to engage in water-related development challenges. Our findings, based on a case study and literature review, indicate that frugal innovations have potential in this front due to their focus on affordable, no-frills solutions. However, we also recognize pitfalls related to frugal innovations in the water sector. Although the innovations would, in principle, be sustainable, deficiencies related to scale and institutional structures may emerge. These deficiencies are linked to the importance of water in a variety of processes, both natural and manmade, as well as to the complexity of global production-consumption value chains. Increasing the innovations' sustainability impact requires broader acknowledgement of the underlying value chains and their diverse links with water. A holistic view on water can mitigate water-related business risks while increasing wellbeing on an individual level.

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“…First, while prior research has described bricolage as an antecedent or skill (e.g., [1], [12]) or entrepreneurial behaviour (e.g., [13]), our study demonstrates how bricolage can also be a carefully planned and executed strategy, especially in contexts that require companies to improvise heavily. Through its business model, Mahindra Reva carefully planned and executed its technological innovation.…”

Section: Contributions To the Bricolage Literaturementioning

confidence: 52%

“…Firms in emerging markets typically face three types of constraints: lack of material resources, lack of affluent customers, and lack of time [12]. Scholarly research is only beginning to explore and explain how despite a slew of such debilitating constraints, emerging market firms are able to develop innovative products at relatively low-costs.…”

Section: Introductionmentioning

confidence: 99%

A Bricolage Perspective on Technological Innovation in Emerging Markets

Ravishankar

2016

IEEE Trans. Eng. Manage.

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Product Innovation in Resource‐Poor Environments: Three Research Streams

Cited by 183 publications

References 41 publications

How Bricolage Drives Corporate Entrepreneurship: The Roles of Opportunity Identification and Learning Orientation

How Bricolage Drives Corporate Entrepreneurship: The Roles of Opportunity Identification and Learning Orientation

Potential and Pitfalls of Frugal Innovation in the Water Sector: Insights from Tanzania to Global Value Chains

A Bricolage Perspective on Technological Innovation in Emerging Markets

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