Product innovativeness and entry strategy: Impact on cycle time and break-even time

Ali, Abdul

doi:10.1016/0737-6782(94)00027-d

Cited by 212 publications

(135 citation statements)

References 46 publications

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“…Second, the finding that price has a negative effect on the sales of radical new products with long development times conforms to our expectations. Charging a high price is clearly too costly to firms taking more time to develop radical new products as the new product's break-even time is extended (Ali et al 1995), and demand is unnecessarily restricted to those customers willing and able to pay a high price (Guiltinan 1999). Third, the results show that price has no effect on sales for incremental new products with short development times.…”

Section: Discussionmentioning

confidence: 67%

“…In addition, incremental products are often aimed at the largest and often most price-sensitive market segment. A penetration price may increase the appeal of an incremental new product to this segment and boosts new product sales (Ali et al 1995). These arguments suggest that price reinforces the negative effect that development time has on the sales of incremental new products.…”

Section: Hypothesesmentioning

confidence: 64%

“…The literature suggests that firms may charge a premium price if the radical new product's advantage supports a higher price (Hultink and Robben 1999). However, charging a premium price is often too costly to firms with longer development times because of the new product's extended break even time (Ali et al 1995). Firms with lengthier development times have usually incurred higher development costs and by charging a premium price demand is unnecessarily restricted to those customers willing and able to pay a high price.…”

Section: Hypothesesmentioning

confidence: 99%

“…development team to focus on those elements of a product design that are most relevant for customers (Ali et al 1995). For these reasons, many studies posit that development time reduction may improve the new product's acceptance by potential users (Kessler and Chakrabarti 1996).…”

mentioning

confidence: 99%

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Development time and new product sales: A contingency analysis of product innovativeness and price

2009

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Section: Discussionmentioning

confidence: 67%

Section: Hypothesesmentioning

confidence: 64%

Section: Hypothesesmentioning

confidence: 99%

mentioning

confidence: 99%

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Development time and new product sales: A contingency analysis of product innovativeness and price

2009

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“…despite the separation of them, the dimensions are sometimes intertwined (Wang, Ahmad, 2004). Ali et al (1995) argue that innovation in the market is associated significantly to innovation in the product. They define innovation as uniqueness or novelty of the product in the market.…”

Section: Innovative Performancementioning

confidence: 99%

Impact of Knowledge Sharing and Leakage on Innovative Performance

Adaileh

AlZeat

2017

JSD

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Organizations share knowledge in order to achieve its strategic objectives and enhance innovative performance, most important business process and critical knowledge are subjected to unwanted leakage. This study focused on the aspects and concerns associated with knowledge sharing within and outside organizations. To achieve this objective, the study construct, validate, and test the structure equation modeling for knowledge sharing, knowledge leakage, and innovation performance. A survey was designed and the data were collected in 2015 from managers and owners of 600 industrial companies in KSA. The total responses were 276. Confirmatory factor analysis was used to validate the constructs, then subjected to structure equation modeling to test hypothesis. Model fit parameters indicated normal fit and suitability as the research model. Finding indicated that knowledge leakage negatively mediate the positive impact of knowledge sharing on innovation performance, and some of leakage may be beneficial and have a positive impact, especially when sharing knowledge with customers and competitors in order to develop market innovation. Theoretical implication supplement few empirical studies that shown knowledge leakage as mediator leads to minimize positive results of knowledge sharing. Since KSA recently began the transition to knowledge economy, where much of knowledge sharing occurs dramatically, the study provides analytical framework for Managerial and practical implication about important aspects of knowledge sharing, the method and measures proposed by this study allow organizations to map, formalize and measure their knowledge activities, model can be applied in corporate level to identify the specific impact among organizational units and company's networks.

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How do the perception of the technological and symbolic dimensions and the social context affect the green consumer adoption process of eco‐innovations?

Cubillas‐Para,

Tomaseti‐Solano,

Madrid‐Guijarro

2023

Bus Strat Env

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Environmental challenges have led to a shift toward more sustainable consumption and production patterns. Understanding the factors that influence consumers' choices toward green products is crucial for achieving sustainable development. This study investigates the adoption process of a low‐involvement eco‐innovation, examining the influence of the level of green consumerism, the perception of its technological and symbolic dimensions, social pressure, and social conspicuousness. A sample of 268 observations was examined using the PLS‐SEM methodology. The results highlightthe indirect effect of the level of green consumption on low‐involvement eco‐innovation adoption through the perception of its technological and symbolic dimensions, as well as social pressure and social conspicuousness. These findings have important practical implications for the design of marketing strategies aimed at promoting low‐involvement eco‐innovations. By emphasizing the social benefits and the influence of others on adopting green behaviors, marketers can effectively target consumers and facilitate the transition toward more sustainable consumption patterns.

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Product innovativeness and entry strategy: Impact on cycle time and break-even time

Cited by 212 publications

References 46 publications

Development time and new product sales: A contingency analysis of product innovativeness and price

Development time and new product sales: A contingency analysis of product innovativeness and price

Impact of Knowledge Sharing and Leakage on Innovative Performance

How do the perception of the technological and symbolic dimensions and the social context affect the green consumer adoption process of eco‐innovations?

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