Product Packaging Design as The Basis of Product Purchase Decision

Gao, Jiaying; Astillero, Marlon Rael

doi:10.31538/iijse.v5i2.2453

Cited by 7 publications

(6 citation statements)

References 11 publications

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“…Product information is crucial in the purchasing process. Packaging with complete labels and attractive designs that capture consumer attention will enhance the purchasing decision to buy the product [14]. The second-priority attribute is the selection of packaging colors.…”

Section: Compilation Of the House Of Quality Matrixmentioning

confidence: 99%

Product development of seablite salt (Suaeda Maritima) based on quality function deployment (QFD)

Maflahah,

Nor Faizah,

Fansuri

et al. 2024

IOP Conf. Ser.: Earth Environ. Sci.

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Seablite salt is one of the new healthy salt products with a NaCl content of 1.325 ± 0.135%. This research aims to determine the physical characteristics through the required attributes in terms of products and packaging that align with consumer expectations. The method used is Quality Function Deployment (QFD). The stages of making QFD are consumer importance level analysis; customer satisfaction level; analysis of product comparison with competitors; goal setting; determintation of improvement ratio, sales point, the weight value of each attribute, normalized raw weight, translating various consumer needs; the correlation matrix links each attribute of technical requirements; the trade-off matrix; the priority of technical requirements; and forming the house of quality. The research results show that consumer needs attributes in terms of the product include price, color, taste, texture, aroma, and ease of dissolution. In terms of packaging, these attributes encompass packaging convenience, nutritional information, composition information, halal product information, net weight information, storage instructions, serving instructions, and expiration date information. The technical requirements established by experts in terms of the product consist of six attributes: salty taste, clean and odorless salt, fine salt texture, ease of dissolution, and the use of fresh raw materials.

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Section: Compilation Of the House Of Quality Matrixmentioning

confidence: 99%

Product development of seablite salt (Suaeda Maritima) based on quality function deployment (QFD)

Maflahah,

Nor Faizah,

Fansuri

et al. 2024

IOP Conf. Ser.: Earth Environ. Sci.

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“…Kemasan memang menjadi salah satu elemen penting dalam meningkatkan value sebuah produk. Hal ini selaras dengan pernyataan bahwa desain kemasan memiliki efek cukup signifikan terhadap kesadaran konsumen terhadap produk dan brand tertentu (Fenko et al, 2016;Gao & Astillero, 2022). Hal ini diperkuat dengan pernyataan bahwa kemasan dapat berpengaruh penting dalam keputusan pembelian konsumen karena kemasan mampu memberikan pesan dan kesan kepada konsumen terkait produk yang ada di hadapan mereka (Harith et al, 2014).…”

Section: Hasil Dan Pembahasanunclassified

“…Beberapa edukasi yang diberikan oleh tim kepada Pamanjur termasuk pemilihan warna dalam kemasan. Warna merupakan komponen penting dalam kemasan sebuah produk karena warna adalah salah satu faktor yang mempengaruhi keputusan serta impresi pembeli pada sebuah produk (Gao & Astillero, 2022;Huang & Lu, 2019). Bahkan, beberapa penelitian menemukan bahwa penambahan warna dalam kemasan mempengaruhi persepsi rasa dari produk di dalamnya.…”

Section: Hasil Dan Pembahasanunclassified

Peningkatan Nilai Kopi Bajing Melalui Pelatihan Desain Kemasan di Pamanjur, Desa Girimoyo, Malang

Bhakti,

Nasvian,

Wibowo

2023

warta

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Indonesia is on the path of the Bean Belt, which is an area suitable for the development of coffee trees. This makes Indonesia the fourth largest coffee producing country in the world with a production value of up to 12 million 60-kilo sacks by the end of 2020. Malang Regency, East Java, is one of the largest coffee bean producing regions in Indonesia. Squirrel coffee is a variant of coffee that comes from the rest of the coffee cherries consumed by squirrels. This process provides a distinctive taste and aroma for coffee lovers. The uniqueness of Bajing coffee has not been exploited by coffee farmers and Pamanjur. Even consumers are more likely to choose Arabica coffee than squirrel coffee, because they feel that the taste does not have a significant difference. As a result, the price of squirrel coffee is still unable to reach its full potential. The UMM Service Team assisted Girimoyo and Pamanjur Villages to Compile Product Value and packaging to increase the selling value of Bajing Coffee. Several steps were taken by the team to develop a program to strengthen the value of coffee squirrels in Girimoyo Village, including: holding a meeting with the owner of Pamanjur to obtain initial data, then the team tried to understand the flavor profile of coffee squirrels by conducting a taste test, then developing a program to strengthen the value of coffee squirrels through design. packaging, by changing the name of Bajing coffee to Belka coffee. The term "Belka" comes from the Russian language which is the name for the animal "Squirrel". After the concept matured, the team worked on a prototype of the Bajing coffee packaging. The final stage is the finalization and printing process carried out by Pamanjur. In conclusion, by taking advantage of the unique characteristics of Kopi Bajing and implementing an effective packaging design, Girimoyo Village can maximize the market potential of its specialty coffee.

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“…Obviously, the buying process starts long before the actual purchase and continues for a long time after the purchase (Philip Kotler, 2008). Before deciding to buy a product, consumers also look for information about the product from other people or from e-commerce sites (Gao, 2022). Word-of-mouth (WOM) is an informal mode of communication where consumers share information about products, brands, and services when making informed purchasing decisions, consumers seek advice from friends and family or turn to marketer-generated information such as advertising (Kirchgeorg, 2016).…”

Section: Rosyid Etcmentioning

confidence: 99%

The Influence of Halal Labels and Electronic Word of Mouth (E-WOM) on Purchase Decisions of Food and Beverage Products on the Shopee Online Site

Rosyid,

Muawanah,

Zuana

2023

MJIFM

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E-commerce is a new concept that can be used as a process of buying and selling goods or services. Shopee is one of the e-commerce companies whose users are increasing every year. The use of the Shopee application is in great demand through sharing circles, especially among students. In buying a product, halal labels and information about the product are very important with the existence of electronic word of mouth as an information medium usually a consideration for deciding to buy the product. The purpose of this study is to prove that there is an influence of halal labels and electronic words of mouth partially and simultaneously on purchasing decisions in students of the Faculty of Sharia. This type of research is quantitative research with the survey method. The data used in this study are primary data and also secondary data. Data collection is carried out using the questionnaire method. The number of populations in this study is not known exactly the number, the sample used in this study amounted to 82 respondents. The analysis technique used in this study is a multiple linear regression analysis technique. Halal labels and electronic word of mouth simultaneously have a positive and significant effect on purchasing decisions for food and beverage products on the Shopee online site. This is indicated by a calculated F value of 59.149 and a table F value of 3.11. The significance value is < 0.001. The value indicates that the calculated F value > F of the table and the significance value of the < 0.05.

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Product Packaging Design as The Basis of Product Purchase Decision

Cited by 7 publications

References 11 publications

Product development of seablite salt (Suaeda Maritima) based on quality function deployment (QFD)

Product development of seablite salt (Suaeda Maritima) based on quality function deployment (QFD)

Peningkatan Nilai Kopi Bajing Melalui Pelatihan Desain Kemasan di Pamanjur, Desa Girimoyo, Malang

The Influence of Halal Labels and Electronic Word of Mouth (E-WOM) on Purchase Decisions of Food and Beverage Products on the Shopee Online Site

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