Professional Corporate Donation Programs in Canada: An Exploratory Study

Dunn, Paul

doi:10.1177/0899764004263422

Cited by 18 publications

(19 citation statements)

References 23 publications

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“…When the company is sponsoring a charity, it will demand its operational objective and the needs of receivers be satisfied simultaneously. The partnership between company and non-profit organisation can be categorised into four types: (1) CRM -including transaction-based promotional, joint issue promotion, licensing (Varadarajan, 1986), such as a community activity held by real-estate broker; (2) company's direct sponsorship -a company provides funds and manpower to sponsor a specific event (Ponsford & Agrawal, 1999), such as the National Gymnastic Invitational Tournament held by an automobile company; (3) giftdonate a company's products or services to a non-profit organisation (Thomas, 2005), for example, a bookstore donates books donated to the library; (4) volunteer -a company organises its employees to provide services to the communities nearby (Dunn, 2004), such as HP's voluntary group.…”

Section: Non-profit Organisation and Crmmentioning

confidence: 99%

A performance evaluation model of CRM on non-profit organisations

Hung

2008

Total Quality Management & Business Excellence

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Recently, CRM (Cause-Related Marketing) has gradually been adopted by non-profit organisations. However, for the evaluation of CRM's effect, a non-profit organisation still refers to traditional financial data, which could not understand the influence and effect of CRM on a non-profit organisation completely. This research introduces the concept of the Balanced Scorecard as the framework for the evaluation of CRM, and utilises the Balanced Scorecard's five dimensions in a non-profit organisation to design a questionnaire. The questionnaire is used to collect the performance data of a non-profit organisation after the execution of CRM, and uses Structural Equation Modelling (SEM) to verify the relations and interaction between each performance dimension. The primary purposes of this research are (1) to analyse the influence and effect on a non-profit organisation of its participation of CRM; (2) to design a reliable measurement index to evaluate the effect of CRM; (3) to establish the relationship structure model of the influence factors of the CRM's effect. This research shows that the measurement index developed by this research could measure the fact that the non-profit organisation has effects in five dimensions after the execution of CRM -namely, organisational mission, financial, customer, internal process, learning and growth -and these five dimensions influence each other.

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Section: Non-profit Organisation and Crmmentioning

confidence: 99%

A performance evaluation model of CRM on non-profit organisations

Hung

2008

Total Quality Management & Business Excellence

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“…These two types of targets require different approaches by NPOs, due to the differences in the decision process and the formality of corporate philanthropy programmes (Cantrell et al 2008). However, the individual motivations to give also have an important influence on corporate sponsorships of the third sector, since managers with pro-social behaviours and close relationships with charities tend to develop more active CSR programmes and donations to NPOs (Dunn 2004;Milner 1996). For that reason, this section starts to explore individual motivations to donate and then the particular corporate motivations for non-profit endorsements are explored.…”

Section: Motivations To Donatementioning

confidence: 99%

“…Corporate donations are commonly related to firm value and financial performance (Liang and Renneboog 2017). Big companies with professional donation programmes and which are privately owned are more likely to donate (Dunn 2004), especially to well-established and recognised non-profit organisations (Milner 1996). CSR initiatives have increased third sector donations through cause marketing actions, especially with charities whose projects fit the positioning of the firm (Bower and Grau 2009).…”

Section: Motivations To Donatementioning

confidence: 99%

“…In this sense, NPOs rarely maintain exclusivity with just one company as their sponsor (Shumate et al 2018). In the context of raising uncertainty and economic constraints that may inhibit corporations from offering donations to non-profit organisations and reduce the level of philanthropic contributions (Dunn 2004), as well as the increasing competition for grants within the third sector, a diversified mix of funding sources has increasingly been considered a prudent strategy to reduce unpredictability, and also to show competency, to grow in economic value, and to be recognised as having managerial merit (Shumate et al 2018). Raising new donations is directly related to improvements in the financial performance and sustainability of NPOs (Ferreira et al 2017).…”

Section: Introductionmentioning

confidence: 99%

“…Considering the importance of fundraising for NPOs' sustainability and the opportunities for the business sector to be a partner of charities through their formal CSR programmes, this paper aims to understand the propensity firms have to establish long-term partnerships with charities, considering that a supporter's loyalty has an important effect in NPOs' outcomes (Wymer and Rundle-Thiele 2016). The existing literature identifies corporate motivations to donate to charities (Dunn 2004;Liang and Renneboog 2017;Milner 1996;Valor 2006), but little is known about the propensity for loyalty in long-term partnerships between businesses and charities (Shumate et al 2018).…”

Section: Introductionmentioning

confidence: 99%

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Corporate Propensity for Long-Term Donations to Non-Profit Organisations: An Exploratory Study in Portugal

Casais

Santos

2018

Social Sciences

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The motivations for individual and corporate donations to non-profit organisations (NPOs) have been vastly researched. However, companies tend to diversify their donations towards different institutions, hindering the development of substantial and continuous social interventions by charities. Considering the importance of regular support to guarantee NPOs’ sustainability, this study analyses the corporate motivations and the conditions that might favour their propensity for long-term donations. Researchers have conducted twenty semistructured interviews in companies with social responsibility policies and concluded that motivations to donate goes beyond visibility or recognition the donation might bring to the business. Interviewees highlighted the sense of altruism and the perceived importance of their donation for the well-being of people the institutions are supporting. However, managers admitted they diversify their partnerships rather than donate regularly to the same institution and consider that a relationship and proactive marketing approach by NPOs would be a key point to activate long-term donations.

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Assessing the impact of the sustainable development goals on corporate philanthropy: A study of Canada's leading private sector companies

Billedeau,

Wilson

2023

Bus Strat Dev

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This paper examines the impact of the United Nations sustainable development goals (SDGs) on community investment (CI), otherwise known as corporate philanthropic expenditures, among Canada's leading private sector companies. The study investigates whether there have been discernible shifts in CI relative to net profit after tax (NPAT) before and after the introduction of the SDGs in 2015, and whether corporations' commitment to the SDGs and/or membership in the United Nations Global Compact (UNGC) have resulted in material increases to CI expenditures. The analysis is based on descriptive statistics, comparing the mean and standard deviation of CI as a percentage of NPAT across 58 firms included in our study. The findings reveal a minor decrease in CI as a percentage of NPAT following the introduction of the SDGs and lower average CI amounts among corporations committed to the SDGs and firms with UNGC membership. This paper offers an interpretive analysis of the results, highlighting the implications of potential greenwashing and the importance of corporate transparency. Further, we emphasize the need for policies to ensure genuine corporate financial commitment to socioeconomic and environmental causes.

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Professional Corporate Donation Programs in Canada: An Exploratory Study

Cited by 18 publications

References 23 publications

A performance evaluation model of CRM on non-profit organisations

A performance evaluation model of CRM on non-profit organisations

Corporate Propensity for Long-Term Donations to Non-Profit Organisations: An Exploratory Study in Portugal

Assessing the impact of the sustainable development goals on corporate philanthropy: A study of Canada's leading private sector companies

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