“…Researchers such as (Corral de Zubielqui et al, 2019), pointed out that SM internally can facilitate and enhance the communication among organizational members and speed up the process of accessing data and knowledge and lead to higher employee collaboration which helps in creating more innovative and creative ideas. Findings of other researchers also lead to similar conclusions that there is high correlation between SM usage and the levels of creativity and innovation (Muninger et al, 2019;Wu et al, 2020, Aljassar et al, 2023, Prasad et al, 2022.…”