1996
DOI: 10.1111/j.1467-8489.1996.tb00592.x
|View full text |Cite
|
Sign up to set email alerts
|

Profitability of Incremental Expenditure on Fibre Promotion

Abstract: University of New England, Armidale NSW 2351In this paper the impact of changes in wool promotion expenditure and changes in expenditure on the promotion of competing fibres are examined using an equilibrium displacement model. The emphasis is on examining impacts on producer profits net of promotion expenditure and on benefit-cost ratios measuring changes in producer surplus relative to changes in promotion expenditure. It was found, for example, that incremental expenditure on apparel wool promotion on the d… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1
1
1
1

Citation Types

0
6
0

Year Published

2001
2001
2015
2015

Publication Types

Select...
6

Relationship

1
5

Authors

Journals

citations
Cited by 17 publications
(6 citation statements)
references
References 11 publications
0
6
0
Order By: Relevance
“…These results, while they could not be readily extrapolated to other countries, did much to strengthen the case for continued woolgrower contributions to promotion and speci¢cally to an expanded program of wool promotion in the United States. Hills et al (1996) reviewed the range of estimates of returns to expenditure on wool promotion, most of which have indicated a statistically signi¢cant and positive return. Based on parameter estimates from these studies, Hill et al used an equilibrium displacement model to calculate the impact of incremental expenditure on ¢bre promotion on returns to producers.…”
Section: Wool Demand and Promotionmentioning
confidence: 99%
“…These results, while they could not be readily extrapolated to other countries, did much to strengthen the case for continued woolgrower contributions to promotion and speci¢cally to an expanded program of wool promotion in the United States. Hills et al (1996) reviewed the range of estimates of returns to expenditure on wool promotion, most of which have indicated a statistically signi¢cant and positive return. Based on parameter estimates from these studies, Hill et al used an equilibrium displacement model to calculate the impact of incremental expenditure on ¢bre promotion on returns to producers.…”
Section: Wool Demand and Promotionmentioning
confidence: 99%
“…Of 40 reported wool supply elasticities, 31 had values less than 0.5. Wool demand elasticities are generally larger in Australia and very large internationally, for example, the excess demand elasticity of −3.4 estimated by Hill et al (1996). The consistency of these estimates suggests that there would be little point in further sensitising these benefit-cost estimates for vulpia research using different elasticity values.…”
Section: Discussionmentioning
confidence: 96%
“…These include increasing production efficiency along the supply chain to lower costs as well as embarking on research and promotion to improve quality and quality image. A follow-up question to this study is: how should industry funds be allocated between research, which improves production efficiency and product quality on the supply side, and promotion, which expands demand (Hill et al 1995). However, the question is beyond the scope of this study and further research is needed to examine the issue.…”
Section: Resultsmentioning
confidence: 99%