“…Food craving is also short lived (Werthmann, Roefs, Nederkoorn, Mogg, Bradley, & Jansen, 2011), making response latency an important consideration in this area. Preliminary evidence suggests that EMA via electronic devices, and particularly text messaging, is feasible for assessing appetite and food intake (Schembre & Yuen, 2011), and even among children (Shapiro, Bauer, Hamer, Kordy, Ward, & Bulik, 2008). Building on this, a number of pilot studies have begun to test the efficacy of weight loss and other dietary interventions based on text messaging, generally with encouraging results (Cole-Lewis & Kershaw, 2010; Gerber, Stolley, Thompson, Sharp, & Fitzgibbon, 2009; Napolitano, Hayes, Bennett, Ives, & Foster, 2012; Patrick, Raab, Adams, Dillon, Zabinski, Rock, et al, 2009).…”