“…In recent years, crowdfunding has become a viable funding solution in the food sector (Bolzani et al, 2015;Cillo et al, 2019), as an alternative to traditional tools represented by banks, business angels and venture capitalists (Estrin et al, 2018;Troise et al, 2020Troise et al, , 2021. The relevance of crowdfunding in the food sector relates to the significant financial constraints that distinguish this sector, highlighting the need to identify new funding options (Bolzani et al, 2015;Li et al, 2020). In recent years, a growing number of organizations and individuals in the food industry have begun to raise funds through crowdfunding (Cillo et al, 2019;Pronti and Pagliarino, 2019;Li et al, 2020).…”