“…To be effective, these audio messages have to focus on the psychosocial determinants that are relevant to promote HIV/AIDS prevention behavior (Aarø et al, 2005;Fishbein, 2000;Hornik & Yanovitzky, 2003). The theory of planned behavior (Ajzen, 1991) has been widely applied to explain condom use behavior in Africa (Boer & Mashamba, 2007;Bogale, Boer, & Seydel, 2010a;Bryan, Kagee, & Broaddus, 2006;Giles, Liddell, & Bydawell, 2005;Groenenboom, Van Weert, & Van den Putte, 2009;Jemmott et al, 2007;Molla, Nordrehaug Åstrøm, & Brehane, 2007;Taffa, Klepp, Sundby, & Bjune, 2002).…”