Promotion and emergence of organizational identities: between control and co-creation

Abstract

Este trabajo aborda una revisión y desarrollo teórico del concepto Identity Work a partir de la lógica del acontecimiento y la multiplicidad para poner de relieve las potencialidades creativas de lo colectivo en los entornos organizacionales. Se introduce una nueva perspectiva sobre los procesos de control normativo más allá de la mera problematización de los discursos organizacionales y su impacto en nuestra construcción identitaria. La sensación de sentirse atrapado por…, o inmerso en…, o comprometido con la dinámica de la empresa se presenta como un proceso complejo, no unidireccional, lleno de ambivalencias, contradicciones y reformulaciones que nos llevan a entender la identidad como un campo de batalla organizacional, como algo contingente que surge, que acontece, que se crea colectivamente y no tanto como algo que se tiene, se adopta o se impone indefinidamente.

Organizational identity: components and construction

“…oi construction is an ongoing and iterative cognitive process embodied by the employees, who draw on multiple modalities to assimilate the situation of the organization, with the ability to approach it in different ways through information that evokes, in turn, different perspectives on that experience Baltà, 2019). The construction of an oi by a member of the organization consists in processing, examining, interpreting, and expressing the embodied information, which is formal and informal, official and unofficial, symbolic and material; as well as the information that is shared is collective, interpersonal, and specific to that individual.…”

“…The construction of an oi by a member of the organization consists in processing, examining, interpreting, and expressing the embodied information, which is formal and informal, official and unofficial, symbolic and material; as well as the information that is shared is collective, interpersonal, and specific to that individual. Similarly, the individual's oi conceptualization is based not only on physical stimuli and experiences, but also on socially constructed habits and intentional managerial actions to produce certain beliefs about what an organization is (Baltà, 2019;Dutton, Dukerich, & Harquail, 1994;Humphreys & Brown, 2002a).…”

“…The process to control individuals' oi focuses on the design, construction, and execution of policies, methods, and countless actions that seek to manufacture a subjectivity in them (Barker, 1999;Deetz, 1992Deetz, , 1994Knights & Willmott, 1989). Thus, the search for identity regulation is an increasingly intentional modality of organizational control (Alvesson & Willmott, 2002;Baltà, 2019;Wei & Clegg, 2017). However, the effect of forcing this loyalty may amplify cynicism, spark dissent, or catalyze resistance (Ezzamel, Willmott, & Worthington, 2002…”

Trabajadoras chilenas: identidades en cuestión

“…Desde una perspectiva psicosocial, Soto Roy (2011) y Soto Roy y Gaete (2013,2012), se enfocan en el proceso subjetivo y dinámico de la construcción de identidad laboral. Baltá (2019) aporta en el estudio de la identidad desde una perspectiva colectiva organizacional, problematizando las implicancias que tienen los procesos de control normativo institucional en la construcción de las identidades. Bajo esta misma línea, Gallardo (2011) analiza el fenómeno identitario en jóvenes chilenos desempleados, a partir del significado del trabajo y el desempleo.…”