Promotion of Entrepreneurship in West-Africa, Lessons from China (Part II) ― Case: Cloth Product Innovation in the Schools and Colleges of Benin

Abstract

Nowadays the world is in a perpetual progress and everyone should unconditionally readjust his own step in order to be in a dynamic market competition. Nobody wants to loose opportunity. Then, we found that it is time to change the old habit of dressing in schools of Benin. Education environment is very sensible not only for the parents but also for the youth scholars. Since almost a century our Benin schools provide tee-shirts to its students for physical education sport purpose. Most of people, our grandparents wore that, we wore that and till now students keep using the same shirts. We find this very old and would like to go through a peaceful revolution by introducing new products that show good looking of the scholars. When we find the soccer players on the air ground with their own jerseys, it looks smart and attractive, shows and expresses the unity and characteristic of a team heart, team work. We try to get that vision of things to introduce into the school environments of new products. We believe this work will help to improve the country's economy growth, employments rate and contribute positively to the social well-being of that Country.