Despite the importance of the heterogeneous tungsten-oxo based olefin metathesis catalyst (WO 3 /SiO 2) in industry, understanding of its initiation mechanism is still very limited. It has been proposed that reduced W(IV)-oxo surface species act as precatalysts. In order to understand the reactivity and initiation mechanism of surface W(IV)-oxo species, we synthesized a well-defined silica-supported W(IV)-oxo species (≡SiO)WO(OtBuF 6)(py) 3 (OtBuF 6 = OC(CH 3)(CF 3) 2 ; py = pyridine) (F6@SiO 2-700) via Surface Organometallic Chemistry (SOMC). F6@SiO 2-700 was shown to be highly active in olefin metathesis upon removal of pyridine ligands through the addition of tris(pentafluorophenyl)borane (B(C 6 F 5) 3) or thermal treatment under high vacuum. The metathesis activity towards olefins with and without allylic C−H groups, namely β-methylstyrene and styrene, respectively, was investigated. In the case of styrene, we demonstrate the role of surface OH groups in initiating metathesis activity. In particular, the presence of strong Brønsted acidic surface OH sites, revealed by 15 N-labeled pyridine, likely arises from the presence of adjacent W sites in the catalyst and assist styrene metathesis, an olefin having no allylic C-H bond. In contrast, initiation of olefins containing allylic C−H group (e.g. β-methylstyrene) is independent of surface OH group concentration and likely involves allylic C−H activation mechanism like the molecular W(IV)-oxo species. This study indicates that initiation mechanisms depend on the olefinic substrates and reveals the synergistic effect of Brønsted acidic surface sites and reduced W(IV) sites in the initiation of olefin metathesis.