Agriculture is an important sector of the European Union in social, economic and environmental terms. To ensure the sustainability of the sector, improvements are needed in key operations. Weeding is one of the most important activities affecting farm productivity, farmer safety, food safety and security, and the state of the environment. New technical and organizational solutions are needed to achieve the goals of the EU policy for sustainable agriculture. One of the advanced techniques is laser-based weed control. It is important to fully understand the impact of the introduction of these techniques on markets and agricultural practices in the context of sustainability. For this reason, a social life cycle analysis (S-LCA) was carried out. The method applied in the study was based on a participatory approach. The assessment was carried out from three perspectives: the general society, the farmers and the business perspective in relation to agriculture. Expert interviews based on questionnaires and workshops were conducted to gather opinions on the impact of new laser technology on specific aspects of its implementation. The results show generally positive effects from all perspectives, especially from the farmers’ perspective. From the farmers’ point of view, the most favored factors influencing the widespread introduction of WLAT are the economic consequences, the most important of which are the production costs associated with the introduction of the new technology. According to business experts, the perspective of business development, with particular emphasis on new prospects for businesses and development, is the most important factor. The quality of life and the environment are most valued by society.