Proposta de um instrumento de avaliação de cultura digital: aplicação no setor de saúde

Abstract

Digital innovation has been identified as one of the main resources to remedy existing deficiencies in the healthcare sector due to the efficiency in the exchange of information, the best use of data and the automation of processes. However, researchers observed resistance to the implementation of digital technologies in this sector and have focused their studies on understanding aspects that lead to resistance, but without taking into account some essential aspects that support corporations, such as organizational culture. In the scientific literature, there are no instruments for evaluating digital organizational culture to measure how digital an organization's culture is or whether its culture has the readiness necessary to develop digital transformation projects. The present study proposes an instrument for evaluating the digital organizational culture. An exploratory literature review was carried out to identify the instruments of analysis of digital culture available. A Systematic Literature Review (SLR) to assess which aspects of digital culture has been conducted. The literature review gave rise to a preliminary version of a digital culture assessment questionnaire that was applied to two organizations in the health sector to collect feedback from respondents regarding the understanding of the questions and the length of the form. The proposed instrument has 33 questions classified in eight building blocks of digital culture: Vision, Internal Environment, People, Innovation, Technology, Resources, Stakeholders, and Ethics. This proposal could help professionals from different areas to implement digital solutions, since it will address aspects inherent to organizational culture. For the scientific community, this research will enhance studies focused on digital transformation with the proposal of an instrument that could be explored and validated in future research. Future research could consider the application of the instrument on a large scale, to carry out statistical analysis that prove it reliability and validity.