Essential developments in health tourism indicate that technology is critical to the current health system. The digital age makes life easier by providing fast accessibility, easy usability, and integrating new technological equipment into routine life. Developments in the field of digitalization in health tourism initially focused on e-Health technologies, which use information and communication technologies to improve existing communication processes, such as electronic health records. Managers and employees need to be prepared for the profound transformation brought about by technology. While it is essential for companies to evaluate investments in technologies through cost-benefit analysis, employees need to understand that they should focus on developing their own skills (corporate training, online courses, completing university degrees, etc.) rather than complaining about robots being replaced. For this reason, the study's primary purpose is to reveal the reflections on using new generation technologies in health tourism.