The aim of this paper is to examine one of the most crucial factors in the “Technology Acceptance Model” proposed by Davis (perceived usefulness) in moderating the “DeLone and McLean” success model in the context of educational portal in Higher Education. Questionnaires were distributed online to 200 respondents and deserved to be analyzed. The respondents were regular students at the University of Bengkulu. Data analysis used Smart-PLS version 3.2.9. The research findings indicated an influence of “system quality, information quality, and service quality partially on user satisfaction” of the educational portal information systems. The result shows that perceived usefulness can strengthen the relationship between system quality, information quality, and service quality to the satisfaction of customer. This research contributes to the development of perceived usefulness variable as a moderating variable affecting the quality of a system, quality of information, and quality of service partially on user satisfaction and finding strategies needed by the University of Bengkulu effective and efficient information system.

Small and Medium Business (UKM) of bread and cake can develop and encounter business competition if they are concerned greatly with their marketing performance. The purpose of this study was to determine: 1. The effect of market orientation and product innovation on marketing performance of Bread and Cake UKMs. 2.The moderating effect of competitive ad-vantage, strengthens or weakens, of market orientation and product innovation on the marketing performance of Bread and Cake UKMs partially. Data were obtained through offline questionnaire distribution to 80 respondents. The respondents were the business owners and employees of Bread and Cake UKMs in Bengkulu, Indonesia. The data analysis used in this research was Structural Equation Model (SEM) which was operated through the Partial Least Square (PLS) program, SmartPLS 3.2.9. The result indicated that market orientation and product innovation partially influenced marketing performance. Competitive advantage partially moderated (strengthens) the effect of market orientation and product innovation on marketing performance. This research contributes to the theoretical development of competitive advantage which moderates the effect of market orientation and product innovation partially on marketing performance. The study also helps to find the strategy to increase the marketing performance of Bread and Cake UKMs in Bengkulu, Indonesia.

Travel, Tourism, and Hospitality (TTH) sectors had been believed to continue experiencing constant growth before the unexpected COVID-19 outbreak. Although the Severe Acute Respiratory Syndrome (SARS) and Middle-East respiratory syndrome (MERS) outbreak had occurred before, COVID-19 is causing a vast number of fatalities and raised social and economic issues in many countries. TTH sectors were under heavy pressure compared to other industries during COVID-19. This article aims to systematically review the critical role of SSTs to be adopted in the TTH companies during and after COVID-19. How business transformation is possible in the TTH companies will also be discussed. For that purpose, this study carried out a meta-analysis from previous studies. The results revealed TTH companies must re-shape business strategy by adopting and adjusting service delivery using Self-Service Technologies (SSTs) to stay competitive and survive tough times. TTH ecosystem needs to employ Augmented reality, Virtual reality, Blockchain, Robot, and Autonomous Service which have become a reality today and become a necessity for many industries in the future. The originality or novelty of this research is that this research contributes to the body of knowledge by elaborating on how TTH sectors will adopt SSTs.

This study examines the effect of destination attractiveness, environmental sensitivity, and satisfaction with interpretive services on place attachment. This study also aims to identify the effect of place attachment on environmentally responsible behaviour. This study was using a questionnaire as a data collection method. This study's total sample was 400 respondents—however, the number of questionnaires that can be processed as 398. The data were processed using PLS-SEM (Partial Least Square). The result was obtained in this study: (1) destination attractiveness has a significant positive effect on place attachment, (2) environmental sensitivity has a significant positive effect on place attachment, (3) satisfaction with interpretive services has a significant positive effect on place attachment, (4) place attachment has a significant positive effect on environmentally responsible behaviour (5) destination attractiveness has a significant positive effect on environmentally responsible behaviour (6) environmental sensitivity has a significant positive effect on environmentally responsible behaviour (7) satisfaction with interpretive services has a significant positive effect on environmentally responsible behaviour. This research contributes to the literature on tourism marketing

Ecotourism offers a different form of travel than mass tourism. Ecotourism also provides a learning process to protect and care for nature, and improve the welfare of local communities around or within the ecotourism destination. This study was conducted to find the right approach to developing ecotourism. The main focus is given to the potential of regional ecotourism, including human, cultural, and supporting resources. Research is also conducted to determine the perspective of tourists because meeting their needs cannot be sustainably separated from business goals. This study uses data sources grouped into two, namely primary and secondary data. Primary data obtained through several instruments such as surveys, interviews, and observations.Keywords: Social innovation, ecological tourism, entrepreneurial innovation,