The aim of this paper is to examine one of the most crucial factors in the “Technology Acceptance Model” proposed by Davis (perceived usefulness) in moderating the “DeLone and McLean” success model in the context of educational portal in Higher Education. Questionnaires were distributed online to 200 respondents and deserved to be analyzed. The respondents were regular students at the University of Bengkulu. Data analysis used Smart-PLS version 3.2.9. The research findings indicated an influence of “system quality, information quality, and service quality partially on user satisfaction” of the educational portal information systems. The result shows that perceived usefulness can strengthen the relationship between system quality, information quality, and service quality to the satisfaction of customer. This research contributes to the development of perceived usefulness variable as a moderating variable affecting the quality of a system, quality of information, and quality of service partially on user satisfaction and finding strategies needed by the University of Bengkulu effective and efficient information system.
The aims of this study were to investigate: (1) Perceived risk by consumers influencing on consumer online shopping intention. (2) Consumers trust influencing consumers' online shopping Intention. (3) The difference between hedonistic shopping motivation and utilitarian shopping motivation as moderation of the influence of perceived risk by consumers in online shopping intentions. Between hedonistic and utilitarian shopping motivation which variable is the stronger? (4) The difference between hedonistic shopping motivation and utilitarian shopping motivation as moderation of the influence of consumer trust in online purchase intentions. Between hedonistic and utilitarian shopping motivation which variable is the stronger? The data in this study is obtained from a questionnare distributed to 210 responden. The method used in sampling is purposive sampling addressed to the whole millennial generation in Indonesia who have had online shopping respondents. The method through the partial least squares (PLS) program, SmartPLS2.0 and t test. The results showed that perceived risk of consumers has a negative effect on shopping intention, and consumer trust has a positive effect on shopping intention. Futher the hedonistic shopping motivation is the stronger variable than utilitarian shopping motivation.
Travel, Tourism, and Hospitality (TTH) sectors had been believed to continue experiencing constant growth before the unexpected COVID-19 outbreak. Although the Severe Acute Respiratory Syndrome (SARS) and Middle-East respiratory syndrome (MERS) outbreak had occurred before, COVID-19 is causing a vast number of fatalities and raised social and economic issues in many countries. TTH sectors were under heavy pressure compared to other industries during COVID-19. This article aims to systematically review the critical role of SSTs to be adopted in the TTH companies during and after COVID-19. How business transformation is possible in the TTH companies will also be discussed. For that purpose, this study carried out a meta-analysis from previous studies. The results revealed TTH companies must re-shape business strategy by adopting and adjusting service delivery using Self-Service Technologies (SSTs) to stay competitive and survive tough times. TTH ecosystem needs to employ Augmented reality, Virtual reality, Blockchain, Robot, and Autonomous Service which have become a reality today and become a necessity for many industries in the future. The originality or novelty of this research is that this research contributes to the body of knowledge by elaborating on how TTH sectors will adopt SSTs.
Ecotourism offers a different form of travel than mass tourism. Ecotourism also provides a learning process to protect and care for nature, and improve the welfare of local communities around or within the ecotourism destination. This study was conducted to find the right approach to developing ecotourism. The main focus is given to the potential of regional ecotourism, including human, cultural, and supporting resources. Research is also conducted to determine the perspective of tourists because meeting their needs cannot be sustainably separated from business goals. This study uses data sources grouped into two, namely primary and secondary data. Primary data obtained through several instruments such as surveys, interviews, and observations.Keywords: Social innovation, ecological tourism, entrepreneurial innovation,
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