Prospects for the Development of the Demand for Carp in Poland among Young Consumers

Abstract

Carp fishing economy in Poland has a centuries-old tradition. However, in the last decade, as a result of changes in global market trends, this industry has experienced stagnation. Still, the elimination of this niche industry may have painful consequences for the entire ecosystem and biodiversity. Hence, every effort should be made to protect and maintain the status quo. The aim of the article is an attempt to show that the development prospects for the carp market in Poland are limited, especially in the face of little interest in carp consumption by young adult consumers, who will create the demand for carp in the near future. The remedy may be to change the image of the carp together with a territorial marketing strategy that would be consistent with the preferences of the young generation. The research was conducted on the basis of a critical analysis of the literature of the subject, focus studies, questionnaires and a case study.

Edible Coatings Based on a Furcellaran and Gelatin Extract with Herb Addition as an Active Packaging for Carp Fillets

“…it amounts to 0.56 kg per year/person. In research, it has been shown that it is not the price that is the main obstacle for consumption, but the demand for carp is rather unyielding (Raftowicz, 2022).…”

“…Furthermore, the market of carp producers in Poland is very fragmented. At present, there are about 300 carp farms run by private breeders (Raftowicz, 2022).…”

Public Awareness of Food Products, Preferences and Practices: Old Challenges and New Insights

“…In the context of Poland as a particular example in Europe, Raftowicz [12] analyzed the situation of the country's carp fishing economy. The paper alerts readers to the stagnation of a centuries-old tradition, and explains the challenges facing the development of the market because of a decrease in carp consumption by young adult consumers.…”