The paper considers the theoretical aspects of the formation of protest activity, in particular, reveals the influence of the development of Internet technologies on the transformation of protest forms and tools for involving citizens in virtual activity. In the example cases -environmental protests against the construction of the landfill near the Shies station Arkhangelsk region against the building PPM in Vologda and by applying such methods political analysis as event -analysis index analysis disclosed features of the application user engagement mechanisms social network "Vkontakte" into a virtual protest. Various types of information published on social networks are described: photos, videos, text, a link to an external Internet source. Their effectiveness is evaluated in terms of user involvement in viewing, discussion of the proposed information.