“…PQ consists of all interactions between service personnel and patients including moments of truth, critical incidents and service recovery (Padma et al ., ). Personnel are expected to be timely, communicative, courteous, warm, friendly, responsive, reliable, sincere, competent, professional, accessible, flexible, helpful and honest (Seth et al ., ; Padma et al ., ; Duggirala et al ., , ; Chahal and Kumari, ).…”