1998
DOI: 10.1080/0954412988659
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Providing customer satisfaction

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Cited by 31 publications
(25 citation statements)
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“…To sustain competitiveness and long-term profitability, companies not only devote themselves to attracting new customers, but also to retaining old customers in a continuous business relationship with incremental additional purchasing. For these reasons, increasing customer loyalty should be one of the main concerns of all companies in [58]. Any assessment of the effectiveness of TQM thus requires a system to measure customer loyalty.…”
Section: Integration Of Tqm and Ge-6mentioning
confidence: 99%
“…To sustain competitiveness and long-term profitability, companies not only devote themselves to attracting new customers, but also to retaining old customers in a continuous business relationship with incremental additional purchasing. For these reasons, increasing customer loyalty should be one of the main concerns of all companies in [58]. Any assessment of the effectiveness of TQM thus requires a system to measure customer loyalty.…”
Section: Integration Of Tqm and Ge-6mentioning
confidence: 99%
“…In these models, a structural equation model is used to calculate an index (or 'barometer') of customer satisfaction across the entire economy. Such an approach is a powerful and valuable tool, and allows comparisons of customer satisfaction among companies, industries, and economic sectors (Gorst et al, 1998). According to these models, the perceived quality, satisfaction, and loyalty of customers have a direct and rigorous relationship.…”
Section: Introductionmentioning
confidence: 99%
“…The pursuit of customer loyalty and a high retention rate have become critical issues for firms (Gorst et al, 1998). The literature on customer satisfaction has established that it has a positive effect on customer loyalty, and customer satisfaction is therefore a key objective for every company that wishes to increase customer loyalty and thereby produce a better business performance (Gorst et al, 1998;Gronholdt, Martensen, & Kristensen, 2000).…”
Section: Introductionmentioning
confidence: 99%
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“…In the era of service economy, how to meet customers'expectations and to measure customers' satisfaction turns to be the locus of value creation [15], [16], [17], [18].…”
Section: Introductionmentioning
confidence: 99%