Provoking Actual Mobile Payment Use in the Middle East

Abstract

Monetary transactions have advanced into a portable, simple, and comfortable process. Regardless of the advantages of a versatile method of disbursement, the global take-up ratio is inadequate. Consequently, greater insight into the factors that influence acceptance by stakeholders is fundamental for industrialists and scholars. This study analyses the goals and real purpose behind portable disbursement by unifying the definition of its concept, which consolidates the “Mobile Technology Acceptance Model” and the “Theory of Planned Behaviour” as well as an updated profound variable that is more synergistic. The new framework incorporated 12 factors influenced by the user’s insight and was analysed by collecting data based on the PLS-SEM condition mix-mode. Identifying the impact of versatile methods of disbursement will shape essential business choices and the community and will change current lifestyles into contactless ones. This article demonstrates the connection between innovative factors and human preferences concerning the use of portable disbursement. Interestingly, we embrace this uniqueness for an incorporated framework that consolidates MTAM as well as the TPB.

A Study on Behavioral Intentions: An Theory Planned Behavior Perspectives

“…In order to easily capture respondents' opinions about our research, a type of Likert scale was developed, which links the responses between points 1 and 7. Attitudes towards digital payment services were measured using an 8-item scale based on [47][48][49]. Subjective norm is a 7-item scale developed and inspired by [12,50].…”