Proximity Communication Models: Governance and Funding of German, Belgian and Spanish Public Regional Media

Rodríguez-Castro, Marta; Boga, Óscar Juanatey; Freire, Francisco Campos

doi:10.1007/978-3-319-56541-5_5

Cited by 1 publication

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“…For example, the boards of ARD and ZDF, Germany's public service media, are appointed according to a set of rules aimed at ensuring proportional representation. These governing boards consist of representatives of political parties, trade unions, business organizations, churches, universities, cultural institutions and NGOs (Rodríguez-Castro, Juanatey-Boga and Campos-Freire, 2017). Another example is the Dutch system, one of the most advanced forms of civic governance in the public service media.…”

Section: Governancementioning

confidence: 99%

Citizen Participation in Public Service Media: What It Really Means

Dragomir

2021

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In a converged media system where the public is more than ever in control of what, when and where to consume content, public service media must put citizen participation at the heart of their strategies. That means giving the audiences more control over funding of public media, increased participation of civil society in the governance of these media outlets and more meaningful involvement of citizens in their content production process. This paper summarizes recent trends in how media companies in general engage with their audiences in the digital economy and explores opportunities and models of citizen participation in the public media of the future. The paper argues that without adjusting to the realities of the digital economy, which would mean first and foremost building audience centric networked platforms of content distribution, public service media will have a hard time to attract new followers, especially among younger audiences, and risk alienating their already declining audiences. In a media ecosystem populated by a growing number of content producers that are all fiercely competing to capture people’s attention, public service media can gain a competitive edge only if they engage citizens in innovative, meaningful ways. Without the citizen participation element, they risk becoming a marginal player or, worse, a thing of the past.

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Section: Governancementioning

confidence: 99%

Citizen Participation in Public Service Media: What It Really Means

Dragomir

2021

adC

View full text Add to dashboard Cite

show abstract

Proximity Communication Models: Governance and Funding of German, Belgian and Spanish Public Regional Media

Cited by 1 publication

References 0 publications

Citizen Participation in Public Service Media: What It Really Means

Citizen Participation in Public Service Media: What It Really Means

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