Psycholinguistic Research of Creolized Advertising Texts: Age Factor

Lebedeva, Svetlana V.; Annenkova, Antonina V.

doi:10.1051/shsconf/20185001027

Cited by 3 publications

(2 citation statements)

References 16 publications

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“…Given the specifics of the study, an impact of variables such as arousal, dominance, valence, word frequency, age of acquisition, and gender association on the presented results was not theoretically identified. It is important to note that the subjective perception of one or another creolized text is influenced not only by linguistic characteristics, but also by a large number of extralinguistic factors (Lebedeva & Annenkova, 2018).…”

Section: Discussionmentioning

confidence: 99%

“…(i) (10) Standardization of illustrations. Creolized texts are an important part of life of modern society; they are created to form ideas, images and a special relationship to the world or a subject / object, which is mediated by the individual characteristics of a person (Lebedeva & Annenkova, 2018). Achieving this goal is possible by influencing human consciousness and perception by various psychological, psycholinguistic methods and other ways, depending on the specific task (Lebedeva & Annenkova, 2018).…”

Section: Research Contextmentioning

confidence: 99%

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Analysis of Posters for Informing the Population via Social Media during Covid-19: Ukrainian Network

Shmatkov¹,

Zagalaz-Sánchez

Zagalaz

2021

Psycholing.

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Objective. This study aims to determine the extent to which psycholinguistic variables are included in the analysis of the quality of directive posters on social media during Covid-19. Methods. The methods used in the study include analysis of the relevant scientific literature on the identification of psycholinguistic categories and variables relevant to the study; expert assessment of qualitative parameters of posters published on Facebook by official organizations; methods of descriptive statistics. Results. The analysis of 298 unique works conducted through Ukrainian network on Facebook revealed that the overall average quality of the publications is on the borderline between medium and high levels – 69.3% (by text parameters – 70.0%, graphic parameters – 68.6%). Conclusions. The study revealed that psycholinguistic variables such as readability, imageability, concreteness, conceptual familiarity, semantic size, name agreement, image agreement, visual complexity, typicality, image variability, authenticity of texts, processing fluency, etc. penetrate deeply related research on the creolized texts in various forms and interpretations. The quality of the posters on Facebook made by the official institutions operating in the field of health care is at the borderline between medium and high levels. These indicators are most in need of improvement on text parameters such as “Emphasis” and “Call to action”, as well as on graphical parameters such as “Presence of interactive graphic links” and “Understandability of illustration message without text”.

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Section: Discussionmentioning

confidence: 99%

Section: Research Contextmentioning

confidence: 99%

Analysis of Posters for Informing the Population via Social Media during Covid-19: Ukrainian Network

Shmatkov¹,

Zagalaz-Sánchez

Zagalaz

2021

Psycholing.

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The Inner Image of Russian Color Term черньӀй (Black) (Experimental Study)

Tanygina

2019

SHS Web Conf.

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The article deals with the description of the method of investigating main features of color terms inner image in the consciousness of the bearers of modern Russian culture by the example of Russian color term черный [chernyj] (black). The theoretical basis of the study is A.A. Zalevskaya's conception of individual knowledge and Sharifian's conception of distributed emergent cultural cognition. The complex approach to the study of color terms using psycholinguistic methods and methods of statistical data processing is shown in the article. The following techniques are used: the association experiment, the semantic differential, the factor analysis. This research study was performed at Southwest State University in Kursk (Russia). The experiment showed that there is a connection between individual and cultural knowledge in the process of color terms' inner image formation.SHS Web of Conferences 69, 00117 (2019)

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Creolized text as an object of study in linguistics

Пищерская¹

2023

Litera

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Linguistics as a science is constantly developing and expanding its boundaries, including in its competence all new objects of research. One of such objects is a creolized text, which is a special kind of communicative phenomenon consisting of signs of different semiotic systems. Creolized text is actively used in various spheres of public life, including advertising, media, art, education, etc. The article is devoted to the creolized text as an object of study in linguistics. The object of research in this article is a creolized text. The purpose of this article is to consider the creolized text as an object of study in linguistics through the analysis of published studies. The methodological basis and material of the study were the classical works of domestic and foreign scientists on the problems of text theory, paralinguistics, semiotics, communicative linguistics and linguoculturology, as well as recent studies, the object of study of which were creolized or polycode texts. The author defines the concept of a creolized text, highlights the specific characteristics of a creolized text compared to a single-code text, describes the main scientific approaches to the analysis of a creolized text and research methods. The article presents an overview of classical scientific works devoted to the analysis of creolized text, as well as studies published in recent years. The author concludes that the creolized text is a complex and multifaceted object of study in linguistics, which reflects the trends in the development of modern society and culture and allows expanding the boundaries of linguistic knowledge and understanding of language as a means of communication.

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Psycholinguistic Research of Creolized Advertising Texts: Age Factor

Cited by 3 publications

References 16 publications

Analysis of Posters for Informing the Population via Social Media during Covid-19: Ukrainian Network

Analysis of Posters for Informing the Population via Social Media during Covid-19: Ukrainian Network

The Inner Image of Russian Color Term черньӀй (Black) (Experimental Study)

Creolized text as an object of study in linguistics

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