People daily deal with creolized texts that have become an integral part of life in modern society. One of such texts examples is advertising in educational sphere. The purpose of production and use of such texts is the formation of ideas, images and special relationship to the world or subject / object which is mediated by personal characteristics of an individual. Achieving this goal is possible by influencing the human consciousness and perception with the variety of psychological, psycholinguistic methods and other ways depending on the specific task. It should be noticed that subjective perception of a particular creolized text image is influenced not only by linguistic characteristics, but also by a large number of extralinguistic factors. The article shows some results of the experimental research which was conducted to prove “age” factor influence on the perception of creolized texts. In addition, some key issues related to practical application of a systematic approach for experimental data analysis as well as its application to linguistic science are discussed in the article.

Modern society is constantly changing and evolving, and the era of globalization and informatization leads to profound transformation of moral guidelines and personal space expansion due to deeper human immersion into the world of mass media. Image advertising is considered as one of the most common phenomena in the information era and can be characterized as a polycode text consisting of elements of different sign systems. The main purpose of such advertising is to change person's consumer behavior and form visions, desired by an advertising creator, in the consumer's individual lexicon. The article focuses on the study of peculiarities of image advertising visions functioning in the individual lexicon as well as their impact on an individual under a special advertising communicative situation depending on gender factor. To verify the thesis of differences in the strategies of image advertising perception applied by representatives of different gender groups, we have conducted the experimental research using the semantic differential; some results and their analysis are given in the article.SHS Web of Conferences 69, 00004 (2019)

No abstract

No abstract