Psychological Analytics Based Technology Adoption Model for Effective Educational Marketing

Ray, Arghya; Bala, Pradip Kumar; Dasgupta, Shilpee A.

doi:10.1007/978-3-030-24374-6_12

Cited by 10 publications

(7 citation statements)

References 36 publications

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“…E-learning, according to Kannadhasan et al, (2020), is broadly synonymous with, digital learning, technology-enhanced learning (TEL), computerbased instruction (CBI), and computer-managed instruction (CMI) as the primary components, and stresses the use of interactive media, and resources, such as forums, wikis, podcasts, and second-life virtual worlds. Similarly, (Eze et al, 2018;Abdulhamid, Shafiu, and Murtala., 2017;Arghya. Pradip, and Shilpee et al, 2020) have defined elearning as computer-based (e.g., digital videos, tablets, projector, operating systems) learning process, which links digital content, system-based administrations, and mentoring support and aid in the interaction of students and teachers.…”

Section: Meaning/definitions Of Conceptual Termsmentioning

confidence: 99%

Teachers’ Current Technological Challenges and Expectations for Futuristic Learning in a Knowledge-Based Economy

Oriji¹,

Nnadieze²

2023

Glob Acad J Humanit Soc Sci

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What is permanent in this world is change. The world is on the move and technology is affecting every aspect of life and the education sector is not left behind. Presently, the education sector is going through several changes, and the old-fashioned technique of teaching-learning is no longer suitable for the digital and/or knowledge-based society. Student enrolment rate is constantly on the increase on daily basis. Consequently, future education needs digitally skilled teachers to respond to the futuristic pedagogy that will respond to the learning needs of 21st-century generation students. Futuristic education is a type of modern teaching-learning that will encourage classroom engagement and enlargement, and learning for students to use modern or technological approaches to instruction in educational institutions that will facilitate students’ intellectual, social, and emotional development. This study reviewed some vital literature, reviewing some scholarly publications on the topic by x-raying vital contributions made by various researchers and/or scholars, and institutions. The paper correspondingly attempts to identify current teachers’ challenges that will hinder the future teaching-learning process, and offer possible suggestions that will meet the future needs of higher education, particularly in the Nigerian context. The significance of the study is to remind teachers to build their technological skills for futuristic teaching- learning by using technologies effectively, and also offer them the opportunities to address the present challenges confronting the modern teaching approach to effectively organize how students’ engagement will be carried out in the future, with the hope of providing quality education for all learners.

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Section: Meaning/definitions Of Conceptual Termsmentioning

confidence: 99%

Teachers’ Current Technological Challenges and Expectations for Futuristic Learning in a Knowledge-Based Economy

Oriji¹,

Nnadieze²

2023

Glob Acad J Humanit Soc Sci

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“…The academic literature on behavioural intentions and actual usage regarding use of technology is quite rich and has been extensively studied since the proposition of the Technology Acceptance Model (TAM) by Davis in 1989 [18], which was a result of Davis's doctoral work completed in 1986 [19]. TAM is considered as a seminal work that combines the premise of some of the well-established behavioural theories such as Theory of Planned Behaviour (TPB) by Ajzen [20] and Theory of Reasoned Action (TRA) by Azjen & Fishbein [21] and provides a robust lens into the understanding of user acceptance behaviour with regards to information and communication technology [22].…”

Section: Literature Reviewmentioning

confidence: 99%

“…Theoretical models for the study of perceptions of technology users are not just limited to TAM, TPB, and TRA. The other established theories such as Decomposed Theory of Planned Behaviour [23], Motivational Model [24], Innovation Diffusion Theory [25], and Social Cognitive Theory [13] among many others have been widely used [19]. Furthermore, TAM went through several stages of evolution until the proposition of the Unified Theory of Acceptance and Use of Technology also known as UTAUT [9].…”

Section: Literature Reviewmentioning

confidence: 99%

Mobile-Assisted Language Learning for EFL: A Conceptual Framework based on the Meta-UTAUT Model

Razzak¹,

Jassem²

2021

AJEMR

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The wide usage of smart mobile phones has drawn policymakers and educators towards the deployment of technology for mass education programs. Particularly in societies where English is not widely spoken, Mobile-Assisted Language Learning (MALL) is seen as an effective tool for educating citizens in learning English as a Foreign Language (EFL). However, despite the availability of broadband Internet and smartphones, the usage of MALL for EFL is not widely used by most non-native speakers. Therefore, it is imperative to determine the factors that drive the technology usage behavior of potential EFL learners. This study proposes a conceptual framework that presents factors that are potential drivers of behavioral intention and actual usage of MALL by EFL learners. The framework is based on the latest version of the Unified Theory of Acceptance and Use of Technology Model (known as meta-UTAUT).The framework theorizes that technology usage behavior is driven by performance expectancy, effort expectancy, social influence, and facilitating factors related to the technology. Furthermore, the relationships between the MALL usage behavior and its' drivers are potentially mediated by the attitude of the learners towards the technology. The outcome of this study is expected to pave the path for future researchers to undertake studies to test the framework to develop an empirically tested model.

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“…Digital marketing and social media provide opportunities for small businesses to attract new customers and reach existing customers more efficiently (Taiminen & Karjaluoto, 2015). Although digitalization is not easy to integrate into SME marketing strategies (Ray et al, 2020;Wonglimpiyarat, 2015) it provides an avenue that enables organizations to share and connect with clients more efficiently (Eze et al, 2014). Distinctive features of digital marketing include the capacity of personalization, making business transactions secure, smooth and easy communication between organizations and clients, therefore, digital platforms enable businesses to fulfill desired goals such as; access the target audience, interactions with target audiences, emotions and customer transactions.…”

Section: Introductionmentioning

confidence: 99%

The Use of Digital Marketing and Its Impact on Increasing MSME Sales

Khaerani

Sudarmiatin

2022

ISS

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The increasing number of internet users provides opportunities for MSMEs to use digital marketing as one of their marketing strategies. There are several digital marketing platforms that can be used, including the Web, SEO, Social Media and others. This article discusses the use of digital marketing for MSMEs and the impact of using digital marketing on increasing MSME sales. The research method used is qualitative research. With the number of informants as many as 12 MSME owners who were interviewed with different types of businesses. The results show that social media is one of the most widely used digital platforms by MSMEs. And give the impact of an increase in sales of SMEs. In some MSMEs the increase in sales through online is no more than traditional sales.

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Psychological Analytics Based Technology Adoption Model for Effective Educational Marketing

Cited by 10 publications

References 36 publications

Teachers’ Current Technological Challenges and Expectations for Futuristic Learning in a Knowledge-Based Economy

Teachers’ Current Technological Challenges and Expectations for Futuristic Learning in a Knowledge-Based Economy

Mobile-Assisted Language Learning for EFL: A Conceptual Framework based on the Meta-UTAUT Model

The Use of Digital Marketing and Its Impact on Increasing MSME Sales

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