Psychological antecedents of institution-based consumer trust in e-retailing

Abstract

Online trust is one of the main determinants of the success of e-retailers and much research has dealt with website features triggering consumer trust to them. Another stream of research focuses on the psychological antecedents to online trust; i.e., what ''happens'' in the consumer's mind before or while a person decides to trust an e-retailer? So far, each effort has focused on only a few selected aspects of this trust formation process. No study has attempted to identify major psychological antecedents of trust. Our work identified the relative importance of the antecedents of institution-based trust in e-retailing; i.e., trust people have in it in general. A review of the literature reveals a large number of potential psychological antecedents. These can be categorized into five group of factors: personality-based, perception-based, attitude-based, experience-based, and knowledge-based. The five categories are hypothesized to influence institution-based consumer trust in e-retailing. According to our results, perception based factors are the main determinants of consumer trust in e-retailing. Consumers do behave, after all, rationally. # 2004 Published by Elsevier B.V.

Perceived interactivity leading to e-loyalty: Development of a model for cognitive–affective user responses

“…As with most research in which student participants are used, the findings from this study can be further expanded using a broader base of Web users. Although it is important to note a student sample is representative and appropriate for e-retailing research since students are frequent users of the Internet for communication and commercial transactions (Walczuch and Lundgren, 2004). In fact, in the current sample 99 percent considered themselves experienced Internet users.…”

“…From the 341 participants, 11 did not 12 complete the survey, resulting in a sample size of 330. Walczuch and Lundgren (2004) advocate the use of students for e-retailing research as they have the opportunity to use the Internet for communication and commercial transactions, and are a representative and appropriate sample for such studies. Participant demographics across the five web-poll treatments are presented in Table 1.…”

Multilevel and multidimensional scale for online trust

“…Building and maintaining trust in the online distribution channel is more important (Sultan & Mooraj, 2001;Gefen, Karahanna & Straub, 2003;Gefen & Straub, 2004;Walczuch & Lundgren, 2004;Riegelsberger, Sasse & McCarthy, 2005;Harridge-March, 2006;Pavlou & Fygenson, 2006) than in an offline environment. The online context entails greater difficulties (Grewal, Lindsey-Mullikin & Munger, 2003;Reichheld & Schefter, 2000;Bhattacherjee, 2002) and the degree of uncertainty is greater (Grabner-Krauter, 2002).…”

M-Consumer Segmentation: M-Communication, M-Distribution, and M-Accessibility

“…Sample items include "I see myself as someone who tends to find fault with others" and "I see myself as someone who is inventive." Reported reliabilities of the scales ranged from α = .62 to .81 (Walczuch & Lundgren, 2004).…”