Based on a Neo-Sprangerian approach to forms of life in Western cultures, and drawing on humanities-based ideas about personality, a critical-hermeneutic description of a neoliberal form of life and its corresponding form of subjectivity is presented. In the neoliberal form of subjectivity, the self becomes central, but in a way that the distinction between an ego and the self is no longer relevant. Neoliberal thinking is reduced to utilitarian, calculating thinking in all domains of life from work, to interaction, and to identity. Feeling is considered to be more relevant than thinking and is used to manage stress while aiming for happiness, which is core to this subjectivity. It is argued that agency is reduced to self-and family-interests while consequences for the conduct of life are presented. Concepts such as new nihilism, reduction of individuality, and (im)possibility of resistance in neoliberalism are discussed.