2017
DOI: 10.1177/2158244017709321
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Psychophysiological Responses to Kawaii Pictures With or Without Baby Schema

Abstract: In present-day Japan, the word kawaii prevails in every scene, including fashion, advertisements, and product designs. The word and the phenomenon have often been regarded as a representative of Japanese pop culture (Botz-Bornstein, 2011;Kinsella, 1995;Okazaki & Johnson, 2013;Yomota, 2006). Because various stimuli are expressed as kawaii, it is difficult to define what kawaii is in general. The word is often translated into English as cute. However, the two words seem to differ in nuance. Specifically, cutenes… Show more

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Cited by 50 publications
(42 citation statements)
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“…Zygomaticus EMG activity was higher in the AT condition than that in the NE condition, whereas corrugator EMG activity was lower in the AT condition than in the NE condition. These results are consistent with past findings that the viewing of stimuli with baby schema (e.g., an infant’s face) increases zygomaticus EMG activity (e.g., Nittono and Ihara, 2017). The number of SCRs and change scores for HR did not differ between the AT and NE condition.…”
Section: Discussionsupporting
confidence: 93%
See 1 more Smart Citation
“…Zygomaticus EMG activity was higher in the AT condition than that in the NE condition, whereas corrugator EMG activity was lower in the AT condition than in the NE condition. These results are consistent with past findings that the viewing of stimuli with baby schema (e.g., an infant’s face) increases zygomaticus EMG activity (e.g., Nittono and Ihara, 2017). The number of SCRs and change scores for HR did not differ between the AT and NE condition.…”
Section: Discussionsupporting
confidence: 93%
“…Furthermore, we compared facial and physiological responses to moving films using films that also elicited other types of positive emotions such as amusement, attachment, and calmness to examine whether the elicited emotional state of being moved is distinct from the other types of positive emotions. These specific types of positive emotions were chosen because their facial and physiological responses have been relatively well characterized in the existing literature (for a review, see Kreibig, 2010; Shiota et al, 2011; Nittono and Ihara, 2017). This allowed us to compare the emotional state of being moved and other types of positive emotions.…”
Section: Introductionmentioning
confidence: 99%
“…First, cute stimuli such as infant faces attract attention via bottom-up processes (Brosch et al, 2007;Lucion et al, 2017). This process can occur at a very early stage of visual processing (Brosch et al, 2008) and lasts for several seconds (Nittono and Ihara, 2017). Second, viewing cute pictures has an aftereffect on subsequent task performance, as described at the beginning of this paper (Sherman et al, 2009;Nittono et al, 2012).…”
Section: Introductionmentioning
confidence: 84%
“…Witnessing a caring and tender relationship between others is typically moving and heart-warming in itself, even when the protagonists are not cute (Schubert et al, 2016; Seibt et al, 2017a,b). Nittono and Ihara (2017) have shown that cute images typically elicit facial muscles associated with smiling. Smiling often occurs in communal feelings, especially when they intensify, and is a common (though not unique/distinctive) reaction to kama muta experiences (Zickfeld, 2015; Zickfeld et al, 2019).…”
Section: Discussionmentioning
confidence: 99%