Psychosocial Effects Of News Channels On The Female Youth In The Contemporary Society

Abstract

The present study aimed to investigate extend of watching News Channels in everyday routine of the female youth and explore the effects of these channels on their psychological state as well as their social life in our society. Multistage Sampling technique was adopted in this research. Questionnaire was used to collect data from the female youth studying in University of Karachi. The sample consisted of 120 purposively selected respondents. The findings of the study indicated that in present law and order scenario of our city the females watch news channels regularly. They criticize the present trend of news telecasting, live scenes from incidents sites and screening of related details. They acclaimed that the current strategy of news channels have promoted fear, in-tolerance, helplessness, disappointment and depression among them. As far as social impacts are concerned these channels disturbed not only the social life but also created disorganization in the social system as a whole. The study concluded that Media Industry should review its News casting policies and revise the strategies on war footing. Government authority should maintain a check upon the media specifically on the performance of News Channels. Along with this, awareness sessions must be held at educational institutes and professional organizations which inform the viewers (students and professionals) to analyze reliability and validity of the news.