“…Culturally speaking, because of frequent marketing research, the Cyprus public is much more accustomed to participating in brief phone research than face to face interviews or mailed surveys. Moreover, previous studies have repeatedly shown that telephone survey research is an effective way of assessing public opinion and sensitive experiences in Cyprus (Georgiades, 2003(Georgiades, , 2006(Georgiades, , 2007(Georgiades, , 2008Georgiades and Potocky-Tripodi, 2000). Interview data were handwritten verbatim by the researcher.…”