Public Diplomacy: The New Foreign Policy “Tool”

Sevin, Efe

doi:10.1007/978-3-319-49334-3_2

Cited by 3 publications

(2 citation statements)

References 61 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Part I of this volume also includes primarily nonstate actors. A few experts thought that adding nonstate actors combined with digital media has revolutionized PD so much, that it should be called "the new public diplomacy" (Melissen, 2005;Seib, 2009b;Pamment, 2012). Today, most PD scholars have abandoned the term and use only PD, but they still consider the distinction between states and nonstate actors as a major factor in the attempts to chart the boundaries of the field and develop new theories.…”

Section: Methodologiesmentioning

confidence: 99%

Moving to a new phase in public diplomacy research

Gilboa¹

2023

A Research Agenda for Public Diplomacy

View full text Add to dashboard Cite

Section: Methodologiesmentioning

confidence: 99%

Moving to a new phase in public diplomacy research

Gilboa¹

2023

A Research Agenda for Public Diplomacy

View full text Add to dashboard Cite

“…Public diplomacy has traditionally focused on governments' engagement with foreign publics. However, some scholars have discussed the role of private individuals, groups, and nonstate actors in public diplomacy (Melissen, 2013; Seib, 2009). In this work, I maintain public diplomacy as a direct and indirect state‐directed strategy that governments use to communicate with foreign publics rather than governments to influence and attract them toward their values and ideas, institutions, and culture, and desired policies to ultimately affect the host governments.…”

Section: China's Public Relations and Diplomacy Conduct In Africamentioning

confidence: 99%

The media in China–Africa public relations: Assessing China's attractiveness beyond economic development assistance

Ameyaw‐Brobbey

2024

Politics & Policy

View full text Add to dashboard Cite

This work explores China's African public relations and image‐building effort, focusing on Nigeria. Thus, the paper's purpose is twofold: first, to investigate whether China's conduct of public diplomacy through its soft power resource—development assistance—has effectively shaped positive Nigerian public perception of China, and second, to determine the media's role in advancing China's public diplomacy in Nigeria. Specifically, it explores the interaction of economic development assistance, media, and public relations. I do this by comparing China's foreign direct investment (FDI) in Nigeria (2010–2019) with the public's perception of the FDI's influence on the Nigerian economy (2016 and 2020) and the media's role in shaping public support toward the investments. Utilizing a range of datasets, I find that Chinese economic investment alone is insufficient to substantially shape positive Nigerian public perception of China. Within a framework of mediated public diplomacy, I demonstrate that the Chinese image‐building effort in Nigeria would likely enhance when the country links economic investments with public relations to make the investments more visible through effective media representation.Related ArticlesAyhan, Kadir Jun, and Nancy Snow. 2021. “Introduction to the Special Issue—Global Korea Scholarship: Empirical Evaluation of a Non‐Western Scholarship Program from a Public Diplomacy Perspective.” Politics & Policy 49(6): 1282–91. https://doi.org/10.1111/polp.12440.Hodzi, Obert, and John H. S. Åberg. 2020. “Introduction to the Special Issue: Strategic Deployment of the China Model in Africa.” Politics & Policy 48(5): 804–14. https://doi.org/10.1111/polp.12378.Huijgh, Ellen. 2017. “Indonesia's ‘Intermestic’ Public Diplomacy: Features and Future.” Politics & Policy 45(5): 762–92. https://doi.org/10.1111/polp.12221.

show abstract

Comparative Analysis of Turkey and Russia's Public Diplomacy on the Balkans (Example of the Russian World Foundation and Yunus Emre Institute)

2023

Marmara Üniversitesi Siyasal Bilimler Dergisi

View full text Add to dashboard Cite

Public diplomacy is a new diplomatic field that emerges as states influence each other socially, culturally and politically by using soft power tools. Russia and Türkiye have used this new tool of diplomacy intensively, especially since the end of the cold war. Both countries have used and continue to use public diplomacy, a new field of diplomacy, by acting with common identity tools in the Balkans, which is an important region of the security corridor in geopolitical terms. In the theories of International Relations, public diplomacy has been evaluated from a realist, liberal and constructivist perspective. In the article, how Russia and Türkiye use public diplomacy tools is analyzed with a comparison through the Russkiyy Mir Foundation and Yunus Emre Institute, which were established at the same time for similar purposes. The states where the Russian World Foundation is most influential are Bulgaria, Serbia and Greece, and their relations with Russia have been studied in more detail. General information was given about the activities of the Russian World Foundation in other Balkan countries. When the content analysis of the fields of activity of Russia was made, it was concluded that Russia applied to public diplomacy with a realistic perspective to restore its global and regional image and obtain strategic area. Türkiye has used public diplomacy in order to act jointly with regional elements in order to preserve and strengthen its historical and cultural unity. Yunus Emre Institute activities as Türkiye's Balkans public diplomacy tool have been examined. Activities through Bosnia-Herzegovina, North Macedonia and Kosovo, which are the regions where Yunus Emre Institute is most influential, were examined in more detail and general activity information about other Balkan countries was given. When the content analysis of Türkiye's fields of activity is done, Türkiye has realized its public diplomacy on a constructivist basis, with a more inclusive purpose, establishing its communication with the region on unity, and prioritizing the construction of a common identity and culture that sees the region as a part of itself.

show abstract

Public Diplomacy: The New Foreign Policy “Tool”

Cited by 3 publications

References 61 publications

Moving to a new phase in public diplomacy research

Moving to a new phase in public diplomacy research

The media in China–Africa public relations: Assessing China's attractiveness beyond economic development assistance

Comparative Analysis of Turkey and Russia's Public Diplomacy on the Balkans (Example of the Russian World Foundation and Yunus Emre Institute)

Contact Info

Product

Resources

About