2016
DOI: 10.1136/tobaccocontrol-2016-053087
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Public health benefits from pictorial health warnings on US cigarette packs: a SimSmoke simulation

Abstract: Introduction While many countries have adopted prominent pictorial warning labels (PWLs) for cigarette packs, the USA still requires only small, text-only labels located on one side of the cigarette pack that have little effect on smoking-related outcomes. Tobacco industry litigation blocked implementation of a 2011 Food and Drug Administration’s (FDA) rule requiring large PWLs. To inform FDA action on PWLs, this study provides research-based estimates of their public health impacts. Methods Literature was r… Show more

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Cited by 38 publications
(42 citation statements)
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“…However, their estimates of health impacts were much larger. Levy et al [ 37 ] estimated that PWLs would reduce smoking prevalence by 5% in a 5-year time span and by 10% in a 50-year time span, whereas the initial 4.79% reduction in smoking prevalence in males from PWLs diminished to 0.59% at 10 years in our study. Moreover, the predicted deaths were 1793 for males and 1050 for females 5 years after the baseline.…”
Section: Discussioncontrasting
confidence: 70%
See 1 more Smart Citation
“…However, their estimates of health impacts were much larger. Levy et al [ 37 ] estimated that PWLs would reduce smoking prevalence by 5% in a 5-year time span and by 10% in a 50-year time span, whereas the initial 4.79% reduction in smoking prevalence in males from PWLs diminished to 0.59% at 10 years in our study. Moreover, the predicted deaths were 1793 for males and 1050 for females 5 years after the baseline.…”
Section: Discussioncontrasting
confidence: 70%
“…Levy et al [ 37 ] estimated the effects of PWLs in the US on smoking prevalence and smoking-attributable deaths using the US SimSmoke model. They chose a much lower effect size of PWLs (4% for best estimate, 2% for lower bound, and 8% for upper bound) than ours.…”
Section: Discussionmentioning
confidence: 99%
“…The residual prevalence of cigarette smokers will depend on the potency of policies directed at cigarette use. Traditional cigarette-oriented policies, including significant cigarette tax increases, 10 58–60 large and graphic pictorial warnings on cigarette packages, 61 and retail point-of-sale restrictions on advertising displays, 62 have each been projected to reduce smoking prevalence by at least 10% in relative terms. A previous study estimated that strong policies (including a $2.00 tax increase) would reduce cigarette use by 40%.…”
Section: Discussionmentioning
confidence: 99%
“…On determining the countries that reached a highest-level policy between 2014 and 2016, the effect of that policy was determined by applying the change in effect sizes developed for the SimSmoke model to the level of policies in 2014 to 2016. The effect sizes are in terms of relative reductions in smoking prevalence relative to initial levels, as used in previous analyses but with health warnings updated 18 19. In gauging policy changes between 2014 and 2016, MPOWER Reports15 16 20 provided the status of each nation’s policies for 2014 and 2016.…”
Section: Methodsmentioning
confidence: 99%