Public Knowledge and Trust of Agricultural and Natural Resources Organizations

Settle, Quisto; Rumble, Joy N.; McCarty, Kathleen M.; Ruth, Taylor K.

doi:10.4148/1051-0834.1007

Cited by 11 publications

(7 citation statements)

References 24 publications

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“…The results of this study did not find one form of information presentation was more effective than the other at altering perceptions about the given topic. Changing attitudes about agricultural production practices is a difficult task because the public has little understanding of agriculture (Settle et al, 2017) and the complexities involved within the industry. Therefore, it is difficult to influence or altogether change perceptions, and that process will most likely not occur with the viewing of a simple infographic.…”

Section: Conclusion Discussion and Recommendationsmentioning

confidence: 99%

“…According to Kuntz (2014), individuals reject GMOs based on religious beliefs, unnaturalness and threat to the environment, public exclusion from the scientific discussions about GMOs and their inclusion in the world market. These contentions create a need for effective message construction from agricultural and natural resources groups (Settle et al, 2017). "If U.S. agriculture is going to continue to meet the needs of the U.S. population and address growing global needs, agriculture needs to be understood and valued by all" (Spielmaker & Leising, 2013, p. 1).…”

Section: The Effect Of Infographics On Recall Of Information About Gementioning

confidence: 99%

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The Effect of Infographics on Recall of Information about Genetically Modified Foods

Waller¹,

Hill²,

Meyers³

et al. 2020

JAE

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Although multiple agricultural literacy campaigns exist, studies have found many people struggle to grasp agriculture topics. In order to process and learn information, individuals use a limited pool of cognitive resources. When topics or media messages are complex, those resources can be overwhelmed, thus hindering the learning process. Visual aids can prevent this from occurring. The purpose of this research was to test the use of infographics to communicate the topic of genetically modified foods. One-hundred-thirty undergraduate students were exposed to one of two randomly assigned stimuli. Both stimuli contained the same information about genetically modified foods, but one was presented in the form of an infographic, while the other was a text-only narrative. After viewing, participants were tested in a variety of ways on their ability to recall information. Sixty-nine of these participants took part in a delayed survey a week after stimuli exposure to again test recall and retention of the information they viewed. No significant difference was found in retention and recall rates when using an infographic versus a narrative to communicate a complex topic. However, this study provides several implications for future research in the area of visual communications in agricultural literacy.

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Section: Conclusion Discussion and Recommendationsmentioning

confidence: 99%

Section: The Effect Of Infographics On Recall Of Information About Gementioning

confidence: 99%

The Effect of Infographics on Recall of Information about Genetically Modified Foods

Waller¹,

Hill²,

Meyers³

et al. 2020

JAE

View full text Add to dashboard Cite

show abstract

“…Many young adults seem to have a general distrust of business corporations such as large agricultural companies; forty-five percent of adults ages 18 to 29 distrust business corporations (Maniam, 2017). In a study that tested the public's trust of agricultural and natural resource organizations, large agricultural corporations, like Syngenta and Monsanto, were rated as neutrally trustworthy, but had lower levels of trust compared to non-profit and government organizations (Settle et al, 2017). It is likely that young adults are not getting agricultural information from the companies that incorporate modern agricultural science technologies, such as GMOs, into their products.…”

Section: Sources Of Agricultural Informationmentioning

confidence: 99%

Genetic Modification, Factory Farms, and ALF: A Focus Group Study of the Netflix Original Film Okja

Steede¹,

Opat²,

Curren³

et al. 2018

Journal of Applied Communications

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Okja is a fictional Netflix original film that was released in 2017. Okja features a "super pig" that is owned by the large, agricultural company Mirando Corporation. Okja is raised by a young girl, Mija, and her grandfather in the South Korean mountains. The film climaxes when Mija and the Animal Liberation Front (ALF) narrowly save Okja and a smuggled piglet from the slaughter process. The purpose of this study was to understand how college students responded to the film. The viewers of this film included students who were majoring in a field within the agricultural college (COA) at Texas Tech University as well as students who were majoring in a field outside of agriculture (NCOA). Emergent themes from this focus group study identified the film as overdramatized and that the film misrepresented food production. Previous knowledge and experiences impacted how viewers perceived the film with COA students indicating that Okja was portrayed more like a pet than as a food animal. Both COA and NCOA students indicated that their food purchasing decisions would not be affected by viewing the film. Findings suggested that entertainment films may not be an effective method for changing public opinion of agriculture and food production. Transparency in agriculture through real-life and real-time activities in a documentary style may serve a greater role in improving public opinion of food and agricultural production practices and industries.Findings from this study serve as an indicator of the role entertainment films play in swaying public opinion of food and agriculture.

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“…Extension professionals around the world strive to create relevant, communityfocused programming attuned to local needs, and Extension programs are often viewed as a trusted source of information for local communities (Settle et al, 2017;Tidwell et al, 2019). In February of 2020, community needs changed rapidly due to the spread of the novel coronavirus disease and the emergence of a global pandemic (Narine & Meier, 2020).…”

Section: Introductionmentioning

confidence: 99%

Evaluating Extension in Times of Crisis: Assessing Program Impact during COVID-19

Dobbins

Faulk

Roberts

et al. 2021

JIAEE

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Communicating the value of Extension programming to stakeholders remains a challenge for many Extension professionals. Program evaluation is a tool that can help communicate the value of Extension; however, many evaluation methods fail to articulate a story of aggregated impact. A public value instrument was recently developed to help communicate the impact of Extension. Communicating Extension’s impact has become more critical, yet more difficult, to do during the COVID-19 pandemic. This research note shares the results of a program evaluation using the Extension public value instrument to determine the impact of Georgia Cooperative Extension’s programs during the shelter-in-place orders due to COVID-19. Respondents (n = 572) indicated high levels of self-reported knowledge gain, wellness, intent to change behavior, and perceived economic value. The results demonstrated respondents’ overall satisfaction and valuation of Family and Consumer Sciences programs during COVID-19. The Extension public value instrument enabled evaluation data collection for Extension professionals to communicate the value of their program impact despite major disruptions to traditional program formats.

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Public Knowledge and Trust of Agricultural and Natural Resources Organizations

Cited by 11 publications

References 24 publications

The Effect of Infographics on Recall of Information about Genetically Modified Foods

The Effect of Infographics on Recall of Information about Genetically Modified Foods

Genetic Modification, Factory Farms, and ALF: A Focus Group Study of the Netflix Original Film Okja

Evaluating Extension in Times of Crisis: Assessing Program Impact during COVID-19

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