Theoretically, policy evaluation and attitudes toward political issues are regarded as cognitive processes which determine people's political behaviors, such as voting or participating in protest movements. In Japan, however, the roles of policy evaluation in political behaviors have been under-investigated. Kobayashi (1997) reasoned that since the Second World War Japan has not had critical issues which might divide public opinion, in contrast to the United States which has had the Vietnam War and the civil rights movement. In Japan, most major issues under the stable political system established in 1955, such as price, pollution, and social welfare, were those on which all political parties could agree, and thus they did not strongly influence people's attitudes toward the government. However, the situation appears to be rapidly changing. The Japanese people have strongly reacted to several recent political issues, such as the consumption tax, the Jusen (housing loan companies) problem, the HIV scandal, and the restructuring of public organizations.2 Additionally, the public has been very concerned about the economic policies of the government to tackle financial unrest and recession. The purpose of the present study was to examine the cognitive processes involved in policy evaluation among Japanese people, focusing on several recent political issues.
Utility and non-utility concerns in policy evaluationHow do people evaluate policies? Clearly, selfinterest is involved in the process. People are Japanese Psychological Research 1998, Volume 40, No. 4, 186-197 Abstract: The purpose of this research was to examine the cognitive process involved in policy evaluation among Japanese people, focusing on three recent political issues in Japan (the Jusen problem, consumption tax rate and the U.S. Marine maneuvering fields). We mailed a questionnaire to 3,000 Japanese people over the age of 20, and obtained 993 responses.Although utility concerns were dominant in the evaluation of all the policies, we found fairness concerns affected it independently of utility concerns. We determined people's political attitudes by the political parties they supported. The results showed the predominance of utility concerns across all the supporter groups, but fairness concerns also affected policy evaluation in all the groups except supporters of the Japanese Communist Party.