Public Relations and the Production of News: A Critical Review and Theoretical Framework

Cameron, Glen T.; Sallot, Lynne M.; Curtin, Patricia A.

doi:10.1080/23808985.1997.11678940

Cited by 74 publications

(76 citation statements)

References 20 publications

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“…The potential power that the web provides for nonprofit organizations to build and maintain media relations is particularly significant considering that journalists prefer information from nonprofit organizations that has no obvious self-serving economic purpose (Cameron, Sallot and Curtin, 1997;Curtin, 1999;Pincus, Rimmer, Rayfield and Cropp, 1993;Turk, 1985). Websites can be effectively used as a primary communication resource for smaller organizations with a limited budget, such as those that are activist or nonprofit (Taylor, Kent and White, 2001).…”

Section: Media Relations On the Web For Nonprofit Organizationsmentioning

confidence: 99%

Interactive Communication Features on Nonprofit Organizations' Webpages for the Practice of Excellence in Public Relations

Yeon

Choi

Kiousis

2007

Journal of Website Promotion

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ABSTRACT. The main aims of this study were: (1) to examine how nonprofit organizations utilize their websites as a public relations tool, especially for media relations, donor relations, volunteer relations and their interactive communication features and (2) to ascertain whether nonprofit organizations' revenues are positively correlated with the presence and prominence of their media relations, donor relations, and volunteerrelations efforts online. To accomplish this, a content analysis of 98 websites was conducted from the list of the NPT Top 100. Statistical analysis revealed that there were no significant relationships between revenues and usage of the web by nonprofit organizations for media relations, donor relations and volunteer relations. This study found that although most of the top 100 nonprofit organizations have website content for online media relations, the majority had yet to furnish journalist-friendly web content because clearly labeled online press rooms dedicated to journalists were infrequent. We also found that donors are treated as the most important stakeholders given the frequency of interactive features and prominence of content dedicated on the websites to donors in comparison with journalists and volunteers. Finally, the conceptual and practical implications of the investigation are discussed.

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Section: Media Relations On the Web For Nonprofit Organizationsmentioning

confidence: 99%

Interactive Communication Features on Nonprofit Organizations' Webpages for the Practice of Excellence in Public Relations

Yeon

Choi

Kiousis

2007

Journal of Website Promotion

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“…Much of the literature indicates that media personnel's reluctance to use public relations information subsidies come from adversarial relations between subsidy providers and practitioners (Cameron et al, 1997). Many television news staffers have complained that many news releases are far too onesided and commercially oriented (Lundquist, 1989).…”

Section: Gandymentioning

confidence: 97%

“…The journalist-public relations practitioner relationship Scholars from journalism and public relations have conducted a significant amount of research to examine the relationships that exist between the practitioners in the two fields (Kopenhaver et al, 1984;Pincus et al, 1993;Cameron et al, 1997;Sallot et al, 1998;Shin and Cameron, 2003a, 2003b, 2003c. Research has shown that the fields are interdependent: public relations practitioners need journalists to write news stories about their organizations, and increasingly journalists need information from public relations practitioners .…”

Section: Literature Reviewmentioning

confidence: 99%

Painting a picture of America's nonprofit foundations: a content analysis of public relations photographs distributed through online wire services

Waters

Wang

2011

J of Philanthropy and Mktg

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Studies have shown that nearly 75% of news coverage in print publications stem from public relations information subsidies, such as news releases, fact sheets, and position papers. Often, organizations send photographs along with these materials in hopes that the media will publish these pictures; thereby, increasing readership of the news story and maximizing the organization's exposure to key audiences. This study examines 339 randomly sampled photographs distributed by American nonprofit foundations through online news wire services from 2006 to 2009. The results indicate that the majority of photographs are staged rather than more intriguing live-action photographs. The implications of these results are further discussed with formal suggestions for improving this element of media relations.

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“…2 1 Dieser "klassische" Befund der People's Choice-studie (Lazarsfeld et al 1944) Kiousisa et al 2007;Cameron et al 1997;Gandy 1982). 3 Da sich die empirische studie ausschließlich mit der Resonanz auf Pressemitteilungen befasst, wird der Intereffikationsansatz hier nicht weiterverfolgt.…”

Section: Determinationsforschung Und Medienresonanzunclassified

Press releases 2.0—a resonance analysis on the internet

Schweiger

Jungnickel

2011

Publizistik

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Zusammenfassung: Die Entwicklung des social Web ermöglicht es unternehmen und Organisationen, mit ihrer Online-PR nicht mehr nur die Massenmedien zu erreichen, sondern direkt mit ihren Anspruchsgruppen zu kommunizieren. Das gilt auch für das ursprünglich rein auf die Medienarbeit ausgerichtete Instrument der Pressemitteilung. Die studie untersucht mit einer InputOutput-Inhaltsanalyse in der tradition der Determinationsforschung, wie viele Resonanzen (d. h. Wiedergaben oder erkennbare Bezugnahmen) Pressemitteilungen online in unterschiedlichen Öffentlichkeitssphären (Journalisten, Organisationen und Privatpersonen) erzielen. Dazu wurden in einem ersten schritt (Input-Analyse) n = 32 online verfügbare Pressemitteilungen von kleinen und mittleren Unternehmen bzw. Non-Profit-Organisationen nach verschiedenen möglichen Erfolgsfaktoren (Eigenschaften der Pressemitteilung wie journalistische Qualität und enthaltene Nachrichtenfaktoren, Eigenschaften der Organisation, Anzahl der genutzten Veröffentlichungs-kanäle) erfasst. Im zweiten Schritt (Output-Analyse) identifizierten wir alle n = 382 Resonanzen im Internet. Die Pressemitteilungen erzielten dabei im Durchschnitt ca. zwölf Resonanzen, bei sechs davon handelte es sich um manuelle und nicht automatisch generierte Resonanzen. Dies entspricht einer Resonanzquote von 69 %, d. h. etwa zwei Drittel aller Pressemitteilungen wurden mindestens einmal von jemandem anderen aufgegriffen. Dabei stammte mehr als ein Viertel aller Resonanzen von Privatpersonen. Ihre Resonanzen ließen sich weniger gut durch den Nachrichtenwert voraussagen, als dies bei Journalisten der fall war.Abstract: With the development of the social Web, companies and organizations are now able to communicate via Online PR not only with journalists but also with their stakeholders. therefore, the press release, initially an instrument of media relations, is now applicable for reaching other Publizistik (2011) 56:399-421

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Public Relations and the Production of News: A Critical Review and Theoretical Framework

Cited by 74 publications

References 20 publications

Interactive Communication Features on Nonprofit Organizations' Webpages for the Practice of Excellence in Public Relations

Interactive Communication Features on Nonprofit Organizations' Webpages for the Practice of Excellence in Public Relations

Painting a picture of America's nonprofit foundations: a content analysis of public relations photographs distributed through online wire services

Press releases 2.0—a resonance analysis on the internet

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