“…Since the middle of the 1990s, there has been a rapid increase in the use of conjoint analysis to measure the preferences of patients and other stakeholders in health applications [3][4][5][6][7][8]. Although early applications were used to quantify process utility [9,10], more recent applications have focused on patient preferences for health status [11,12], screening [13], prevention [14,15], pharmaceutical treatment [16,17], therapeutic devices [18,19], diagnostic testing [20,21], and end-of-life care [22,23]. In addition, conjoint analysis methods have been used to study decision making among stakeholders other than patients, including clinicians [24][25][26], caregivers [25,27], and the general public [28,29].…”