View related articles View Crossmark data Citing articles: 1 View citing articles EDITORIAL A celebration of 90 years of Ostrich: a review of past, present, and future directions iii The year 2020 is the 90th anniversary of Ostrich: Journal of African Ornithology. This is an estimable age for a journal, but as a consequence the origins and evolution of the journal are somewhat shrouded in time for younger ornithologists, or not known at all to those focusing their ornithological interests in Africa but based elsewhere. The journal recently achieved its highest 5-year impact factor ever in 2019, after achieving its highest ever 2-year impact factor for 2016. Altogether, it is thus fitting to undertake some research to answer fundamental questions of the journal's history to inform the modern reader on the origins and changes that the journal has experienced over the course of its history. In relation to other histories of African ornithology, this article focuses specifically on the journal, rather than the societies to which it has been affiliated. The journal has over 3000 articles that are digitally indexed since its inception in 1930. We use this database to explore some trends and themes of the evolution of Ostrich over its sometimes-turbulent history, placing it in the context of modern ornithology, contributors, publishing, and where it should be headed into the future. Introduction Ostrich, the scientific journal of BirdLife South Africa, has for a long time advertised itself as the leading journal of African Ornithology. But where did it come from and how did it get there? In this review, I explore the Ostrich archives to compare where the journal is now in relation to what was published in the past. The purpose of this article is not a history of ornithology, or even South African ornithology (for that please read Roy Siegfried's (2016) Levaillant's Legacy or Richard Dean's (2017) Warriors, Dilettantes and Businessmen), or the history of the South African Ornithological Society (SAOS, now BirdLife South Africa), although Ostrich history is intertwined with the SAOS for the first few decades of its existence. For that history, Ashton's (1980) article on the topic is still the most relevant, focusing on the society, prominent members, presidents, and past editors of Ostrich. Since most preeminent ornithologists of this century favour international journals for publishing their research, we also cannot pretend that this review represents the status of research in Africa (that is best read in Beale's (2018a) Trends and themes in African ornithology). Instead, this article is more aligned to 'Sixty years of Ostrich' (Craig 1988), in terms of a reflection of where Ostrich is now in the context of research in Africa and the context in which Ostrich finds itself: rated as one of the world's top 20 ornithological journals, but competing unevenly with international journals due to a narrower niche and impact factor trap, which I will explain later in this article. Thirty years ago, a central consideration for an a...