Introduction. After the full-scale invasion of the russian federation a large number of citizens left Ukraine. Most of them have chosen European countries as their place of residence, whose government have shown interest in the assimilation of Ukrainian refugees, and some of the migrants plan to return home. Problem. The departure of a significant number of Ukrainian citizens abroad had a negative impact both on the state of the domestic market due to a significant drop in demand, and on the labour market, in particular in the service sector, which suffered significantly during the war. In the future, for some families, the question of reunification may arise not in Ukraine, but abroad. The aim of the study is to determine the factors that will influence the return of Ukrainian refugees after the end of the war. Methods. The research was conducted using methods of systematic and comparative analysis, sociological method in combination with cultural and behavioural methods. Results. Despite the strong "sense of home" many parents have, their decision to return home to Ukraine is influenced by the desire to ensure a stable life for their children in countries that guarantee social protection, security and transparency of business, opportunities for social growth. Conclusions. At the beginning of Russia’s full-scale invasion, mostly representatives of small and medium-sized businesses and/or their relatives or friends left Ukraine. The possible threat to their lives and health during hostilities keeps them from returning. The availability of housing is a determining motivational factor for return for a relatively small number of respondents, the most important factor is the opportunity to work or manage legitimate business structures.