“…This selection process is critical because most organizations have more innovation projects than resources to fund them (Cooper et al, 2002) and because these selection decisions determine the composition of the organization's project portfolio (Behrens & Patzelt, 2017). In turn, portfolio composition has been found to influence (and reflect) business strategy (Bakker & Shepherd, 2017;Cooper et al, 2002), product innovation performance (Klingebiel & Rammer, 2014;van de Vrande, 2013), and-ultimately-firm performance (Salomo, Talke, & Strecker, 2008;Talke, Salomo, & Rost, 2010). The innovation process is typically represented by a number of stages (Urban & Hauser, 1993;Veryzer, 1998), for example, the stages of (1) idea generation, (2) preliminary assessment, (3) detailed assessment, (4) development, (5) validation, and (6) launch (Cooper & Kleinschmidt, 1993).…”