“…When voluntary, the subject chooses to engage in a problem or decision task and the inherent 'top-down' demands of the task drive both the level of cognitive effort and pupillary dilation (Kahneman, 1973). For example, in a working memory digit span task, pupil dilation increases as the number of digits to be retained also increases (Kahneman & Beatty, 1966), tracking the greater effort expended for the larger memory set size. Critically, under voluntary attention, increasingly effortful tasks should yield increasingly slowed, erroneous and uncertain responding (Kahneman, 1973).…”