Purchase Decision of Proton Car in Pulau Pinang

Sulaiman, Yaty; Chau, Tang Wei

doi:10.37394/23207.2021.18.110

Cited by 3 publications

(9 citation statements)

References 22 publications

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“…Similar to the research results of Anggita and Ali (2017), Diego and Shihab (2019), Sakinah and Fani (2021), Hotman and Feliks (2020), Brata et al (2017), Harahap (2018), Rama and Wahyuati (2019), Rachada and Sujitra (2020). however, it is different from the research results of Vincencia and Christiani (2021), Sulaiman and Chau (2021) that products do not have a significant relationship to purchasing decisions.…”

Section: Introductioncontrasting

confidence: 84%

Analysis of “Element” Folding Bike Purchase Decision with Motivation as Intervening Variable

Pribadi

Chan²

2023

EJBMR

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Most companies are experiencing difficulties due to the decline in market demand due to the reduced buying ability of the people. On the other hand, this is surprising for the bicycle industry. The demand for bicycles has increased significantly, especially for folding bike. Based on this phenomenon, the authors conducted further research on how the relationship between product variables, price variables and motivation variables as an intervening variable on the Purchase Decision of the Element Folding Bike. This study uses a quantitative descriptive method. The sampling technique in this research is purposive sampling and the sample is taken using a questionnaire. Respondents in this study were 132 respondents from people who lived in Jakarta and had bought and used Element folding bicycles. Data were analyzed using descriptive statistics and Structural Equation Model Partial Least Square (SEM-PLS) analysis with SmartPLS software. The results showed that the product variable and the motivation variable had a positive and significant direct influence on purchasing decisions. And the price variable has a negative and significant direct influence on purchase motivation and purchase decisions. Furthermore, the motivation variable which acts as an intervening variable has an effect as an intermediary variable in the relationship between Product variables, Price variables on Purchase Decisions.

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Section: Introductioncontrasting

confidence: 84%

Analysis of “Element” Folding Bike Purchase Decision with Motivation as Intervening Variable

Pribadi

Chan²

2023

EJBMR

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“…These regions were chosen because both regions have the same characteristics in terms of procedure for implementing the Qurban. The researchers applied the sample determination table by Krejcie & Morgan (1970) as a reference, in order to facilitate the process of determining the number of samples that need to be taken so that the number of samples could represent fairly the entire population (Bukhari, 2021;Okpu & Eke, 2020;Sulaiman & Chau, 2021). According to the sampling schedule of Krejcie and Morgan, the number of samples to be taken in the study is at least 384 samples as the number of populations in both regions was 9,108,400 Muslims in 2020 (Department of Statistics Malaysia, 2021).…”

Section: Research Population and Samplingmentioning

confidence: 99%

The Muslim Community's Understanding of the Basic Laws of Qurban Distribution

Salleh¹,

Kedin²,

Sulaiman³

et al. 2023

IJARBSS

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By adopting a quantitative research approach, the study examined the level of understanding of the Muslim community in Malaysia with regard to the fundamental aspects of Shariah or Islamic laws pertaining to Qurban and its distribution. The findings are significant for the religious authority in assessing the level of knowledge of the Muslims and identifying the specific laws that are subject to potential misunderstanding. On a 4-scale of classifications i.e., poor, weak, satisfactory and strong level, the study revealed that the respondents merely have a satisfactory level of understanding of the relevant Qurban laws. A majority of the respondents had wrongly assumed that the Qurban ritual can be performed on behalf of a deceased person, and incorrectly perceived that the Qurban meat could be given to the slaughterer and the committee members in charge for the management of Qurban. There was also a lack of understanding with regard to the laws of performing Qurban by those who have vowed to do it as well as the distribution of Qurban meat to the different categories of beneficiary.

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“…Basically, a retailer generally chooses cost-plus pricing as their pricing strategy. These cost-plus pricing models include adding a percentage to the retailer's costs in order to charge the price recommended by the manufacturer (Sulaiman & Chau, 2021). Shipley and Jobber (2001) state that the price of the goods is mostly influenced by the distribution method, the quality of the goods, and the strategic promotion.…”

Section: Literature Review Brand Satisfactionmentioning

confidence: 99%

“…When making a purchase, customers will take pricing into consideration. The goal is to maximise their utility during the purchasing process (Sulaiman & Chau, 2021).…”

Section: Literature Review Brand Satisfactionmentioning

confidence: 99%

“…Both companies want to make brands that are high-quality and affordable for Malaysians from all walks of life. In contrast to Perodua, whose sales in 2016 totaled 207110 units and which held a 40% market share as compared to Proton's 14%, which only reached 72,290 units (Sulaiman & Chau, 2021). But Proton and Perodua seem to have lost a lot of sales over the years (Nadzri et al, 2016;Jawi et al, 2016).…”

Section: Introductionmentioning

confidence: 99%

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A Comparison Study of The Brand Loyalty of Perodua and Proton Car Owners: A Case Study in Kota Bharu

Zakaria¹,

Zin²,

Sufter³

et al. 2023

IJARBSS

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In today's world, automobile industries play a very important role in contributing to the development and growth of one country's economy. In the car business, which is very competitive, companies must make sure that their products are appealing to consumers and well-liked, as well as highly valued. Branding is not about presenting more choices but about providing buyers with clear choices. Hence, investigating the brand loyalty towards the national car among Malaysians would pave the way for the automobile industry to prosper along with other automobile industries worldwide. This study aims to identify the relative strengths of all factors in influencing brand loyalty among customers towards two brands of national cars in Malaysia. A total of 409 respondents to this study were at least 18 years old and car owners of the national brand, and they were selected from all dealers of Perodua and Proton in Kota Bharu, Kelantan. In this study, descriptive analysis, independent t-test and the Pearson correlation coefficient were used. The sample consisted of an almost equal breakdown of Perodua and Proton car owners. The findings show that the car owners show a moderate level of brand satisfaction, brand price, brand quality, brand equity and brand loyalty with their current cars. All the independent variables, which are brand satisfaction, brand price, brand quality, and brand equity, are strongly correlated with brand loyalty towards the national brand. Perodua owners were more loyal and committed than Proton owners. Brand loyalty has become an essential factor for all manufacturing companies. To gain customer loyalty, a company should produce products with good quality, suitable pricing, and more equity.

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Purchase Decision of Proton Car in Pulau Pinang

Cited by 3 publications

References 22 publications

Analysis of “Element” Folding Bike Purchase Decision with Motivation as Intervening Variable

Analysis of “Element” Folding Bike Purchase Decision with Motivation as Intervening Variable

The Muslim Community's Understanding of the Basic Laws of Qurban Distribution

A Comparison Study of The Brand Loyalty of Perodua and Proton Car Owners: A Case Study in Kota Bharu

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