Purchase Intentions of Foreign Luxury Brand Handbags among Consumers in Kuala Lumpur, Malaysia

Mamat, Mohd Noor; Noor, Norshazreena Mohd; Noor, Norshaheeda Mohd

doi:10.1016/s2212-5671(16)00026-5

Cited by 24 publications

(26 citation statements)

References 13 publications

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“…Chinese consumers tend to buy luxury goods to show their reputation and success (N. Zhou & Belk, 2004). Similarly, achievement vanity is positively associated with Malaysian people's intention to buy luxury goods (Mamat et al, 2016). Malaysian women who are concerned about vanity prefer products that demonstrate social status (Chui & Samsinar, 2011).…”

Section: Motivations For Online Identity Reconstructionmentioning

confidence: 99%

Does Culture Matter? A Comparative Study on the Motivations for Online Identity Reconstruction Between China and Malaysia

Huang

Kumar

2020

Sage Open

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On social network platforms, people may reconstruct an identity due to various reasons, such as vanity, disinhibition, bridging social capital, and privacy concerns. This study aims to identify cultural differences in the motivations for online identity reconstruction between China and Malaysia. Data were collected from China and Malaysia using an online survey. A total of 815 respondents (418 Chinese and 397 Malaysians) participated in this study. Differences were found not only between Chinese and Malaysian participants but also among participants from different ethnic groups (e.g., the Malaysian-Malays and the Malaysian-Chinese). This study adds knowledge to the research concerning online identity reconstruction by taking into account national culture. It also extends the cross-cultural research concerning social network platforms and sheds light on the specific differences between Chinese and Malaysian participants. The findings of this study can help service providers to deploy specific strategies to better serve social network platform users from different countries.

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Section: Motivations For Online Identity Reconstructionmentioning

confidence: 99%

Does Culture Matter? A Comparative Study on the Motivations for Online Identity Reconstruction Between China and Malaysia

Huang

Kumar

2020

Sage Open

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“…In the luxury sector, behavioural intentions (e.g., Mamat, Noor, & Noor, 2016;Zhan & He, 2012) and buying behaviour (e.g., Zhan & He, 2012;Soh et al, 2017) have been studied, as shown in literature on marketing and consumer behaviour. However, there is lack of research on the effect of identity (self and social) on behavioural intentions and how these variables influence buying behaviour and consumers' intention to pay price premiums for luxury fashion goods in the Malaysian market (Anselmsson et al, 2014;Wu, Chaney, Chen, Nguyen, & Melewar, 2015) as well as in understanding consumers' purchase behaviour towards luxury products (Cheah, Phau, Chong, & Shimul, 2015;Mamat et al, 2016).…”

Section: Introductionmentioning

confidence: 99%

Self-Identity and Social Identity as Drivers of Consumers’ Purchase Intention Towards Luxury Fashion Goods and Willingness to Pay Premium Price

Salem¹,

Salem²

2018

AAMJ

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“…Furthermore, there is a lack of evidence and understanding in examining the influences of consumer purchase intention towards luxury fashion goods among Generation Y (Lee et al, 2008;Cheah et al, 2015;Hung et al, 2011;Mamat et al, 2016). Despite that retailers should consider how Generation Y respond to their brands (Bhaduri and Stanforth, 2016;Shukla, 2012), there is a lack of consistency among scholars in explaining determinants of consumer intention and behaviour towards luxury fashion goods.…”

Section: Introductionmentioning

confidence: 99%

A structural model of the antecedents and consequences of Generation Y luxury fashion goods purchase decisions

Soh

Rezaei

2017

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Purpose The purpose of this study is to investigate the structural relationships between brand consciousness, perceived quality, social influences, traits of vanity, the need for uniqueness (i.e. antecedents), Generation Y purchase intentions and behaviour (consequences) towards luxury fashion goods. Design/methodology/approach An integrative theoretical model is proposed based on social comparison theory, social impact theory, the perceived quality model and theory of uniqueness to predict the antecedents and consequences of Generation Y luxury fashion goods purchase decisions. Using cross-sectional data, a total of 384 sets of valid questionnaires were collected to perform the statistical analysis for the measurement and structural model using the partial least squares path modelling, a variance-based structural equation modelling technique. Findings Overall, the structural results imply that the proposed model explains 73.1 and 64 per cent of variances to predict the Generation Y luxury fashion goods purchase decisions. As the several indices for evaluation of goodness of model fit, standardised Root Mean Square Residual, geodesic discrepancy, and unweighted least squares discrepancy show a satisfactory result. The results of two-tailed hypotheses reveal that brand consciousness, perceived quality, social influences, traits of vanity and the need for uniqueness influence Generation Y purchase intention. Moreover, perceived quality and social influences impact purchase behaviour but brand consciousness, traits of vanity and the need for uniqueness do not seem to be significant in explaining the variance in Generation Y purchase behaviour. Furthermore, Generation Y purchase intention is statistically related to purchase behaviour. Originality/value There is a lack of empirical evidence and understanding on the influences of consumer purchase intention and behaviour towards luxury fashion goods among the Generation Y. Generation Y is likely to purchase and consume luxury fashion products, and it is important to have a deeper understanding of this market segment.

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Purchase Intentions of Foreign Luxury Brand Handbags among Consumers in Kuala Lumpur, Malaysia

Cited by 24 publications

References 13 publications

Does Culture Matter? A Comparative Study on the Motivations for Online Identity Reconstruction Between China and Malaysia

Does Culture Matter? A Comparative Study on the Motivations for Online Identity Reconstruction Between China and Malaysia

Self-Identity and Social Identity as Drivers of Consumers’ Purchase Intention Towards Luxury Fashion Goods and Willingness to Pay Premium Price

A structural model of the antecedents and consequences of Generation Y luxury fashion goods purchase decisions

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