Purchasing Behaviors of Individuals Using Mobile Shopping Applications

Biçer, Derya Fatma; YILDIZ, Selçuk Yasin; Saritepe, Önder Kürşad

doi:10.11611/yead.544556

Cited by 6 publications

(3 citation statements)

References 68 publications

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“…Consumer attitude is defined as the good or bad feelings that a person has towards a situation or object. As it is known, having a positive attitude increases the consumer's purchase of that product, while this also results in the possibility of liking or not wanting it (Biçer et al, 2019;Yapraklı et al, 2019). Consumer attitudes basically consist of beliefs, emotions and behavioral intentions towards certain objects.…”

Section: Shopping Attitudementioning

confidence: 99%

The Effect of Mobile Shopping on Shopping Attitudes: A Field Study on the Food Sector in Istanbul

Haidary,

Basal

2024

JSS

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In today's digital age, the internet has been used in every field. With the widespread use of smart phones, individuals have started to make their mobile shopping through these channels. The fact that it offers a very useful shopping opportunity for consumers also makes the mobile shopping process widespread. Emotions, beliefs and actions in the attitude process, in which people determine their direction towards an object or thought they encounter, indicate their final attitude. The consumer shopping attitude, in which there are many differences individually, ultimately results in a situation of liking or disliking. The food sector, which is the field of substances that people need to consume in order to meet their physiological needs, is in the category of priority products preferred by the consumer. In this study, it is aimed to determine the effect value of the attitude of the consumer in the shopping process, depending on the purchasing status of the mobile shopping made from mobile phones. The survey created in this direction was applied with the Google form, and data were obtained from consumers who shopped using mobile internet in the province of Istanbul in a one-month period between 01-31 May 2023. Data were obtained from 407 people in total by convenience sampling method, and these were statistically analyzed through the SPSS program, and our models and hypotheses created after ANOVA and t tests were tested. As a result, it was concluded that mobile shopping has an effect on the shopping tour. It is suggested that mobile internet, which is considered as the field of study here, should be tried for different factors and in different sectors.

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Section: Shopping Attitudementioning

confidence: 99%

The Effect of Mobile Shopping on Shopping Attitudes: A Field Study on the Food Sector in Istanbul

Haidary,

Basal

2024

JSS

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“…Dördüncü Endüstri Devrimi ile hayatımıza giren dijitalleşme; üretimden satışa, eğitimden finansa kadar bütün fiziksel iş süreçlerini ve ona bağlı yapıları dijitalleştirmeye başlamıştır (Biçer et al, 2019). Sağlık hizmetleri de yüksek teknoloji kullanan bir alan olarak, hızlı bir şekilde dijital evrimini tamamlama sürecindedir.…”

Section: 7dijital Sağlıkunclassified

Smart Health Ecosystem and Current Application Examples

KILIÇ

Tosun

2021

İşletme Bilimi Dergisi

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Aim: Health services have been highly affected by technological developments and many business processes have started to move to digital and smart platforms. Accordingly, the aim of this study is to evaluate the smart health ecosystem and current application examples. Methods:The current status and good practice examples of smart health tools such as mobile health, e-health, telemedia, digital hospital, wearable health technologies, robotic health, and big data used in health service delivery were scanned from the theoretical literature and practical life, and the results of the study were obtained.Digital and smart tools used in healthcare delivery; mobile health, e-health, Telemedia, digital hospital, wearable health technologies, robotic health, and big data are covered. Digital and smart tools used in healthcare delivery; mobile health, e-health, Telemedia, digital hospital, wearable health technologies, robotic health, and big data are covered. Conclusion:Within the scope of this study, it has been found that digitalization and smart health applications have increased steadily, especially since the 2010s. In this context, it has been determined that the "Smart Health Ecosystem" has started to form with the interaction and synchronization of smart health tools such as health, Telemedia, robotic health, wearable health technologies, big data, internet of things with each other.

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“…Today's developments have affected everything from the lives of individuals to developments in the business world. As a result of this progress, organizations not only changed physical elements, but also had to change their marketing strategies and activities [1]. Health institutions have also taken their share from this change and transformation.…”

Section: Introductionmentioning

confidence: 99%

Marketing Communications in Health Care Institutions

Ekiyor¹,

Altan²

2022

Communication Management

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The aim of this study was to give general information about marketing communication and marketing communication tools in health institutions. Marketing communication is the tools that organizations use to increase brand value and associate their location and character with consumers. Therefore, marketing communication is useful in representing the voice of the brand, engaging in a dialog with consumers, explaining or showing how, where, by whom, and when a product or service can be used. In addition, it contributes to informing consumers about who produces the product or service, what the organization and brand represent, encouraging consumers to try the product or service, and creating brand image by placing the brand of the institution in the minds of consumers. Marketing communication helps to create a stronger consumer-brand connection by creating brand awareness and brand image. As a result, although the marketing communication activities carried out in health institutions are similar to the practices in other institutions, there are differences. Marketing communication in health services does not lead the patient to unnecessary consumption, but rather informs the patient, convinces them about the benefits to be provided, and brings them to a more participatory position in the diagnosis and treatment process.

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Purchasing Behaviors of Individuals Using Mobile Shopping Applications

Cited by 6 publications

References 68 publications

The Effect of Mobile Shopping on Shopping Attitudes: A Field Study on the Food Sector in Istanbul

The Effect of Mobile Shopping on Shopping Attitudes: A Field Study on the Food Sector in Istanbul

Smart Health Ecosystem and Current Application Examples

Marketing Communications in Health Care Institutions

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