Purchasing decisions of travellers in Poland in the context of their age

Rosa, Grażyna

doi:10.1016/j.procs.2021.09.009

Cited by 5 publications

(6 citation statements)

References 12 publications

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“…suggests that Brand Quality is the variable that has the greatest influence on consumer buying behavior towards Nike sports shoes. (Rosa, 2021) showed similar results. Various Brand Quality influences purchase decision by 51.1%.…”

Section: Brand Qualitysupporting

confidence: 65%

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The Sustainability of Lasem Batik in Terms of Green Marketing and Brand Quality

2023

qas

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Lasem Written Batik is an Indonesian cultural heritage that needs to be preserved, Lasem Written Batik in Rembang, Central Java is experiencing a difficult time during the Covid-19 pandemic, at this time many innovations have been developed to increase sales of Lasem Batik, including improving brand quality and green marketing as a reference for business continuity. This research was conducted using the perceptions of Green Marketing, Brand Quality, Consumer Behavior, and Purchase Decisions on Lasem batik. The respondents in the study were Lasem batik consumers in Central Java with a sample of 115 respondents. This study uses confirmatory factor analysis and maximum likelihood estimation in SEM (Structural Equations Modeling) from the AMOS 24.0 (Analysis of Moment Structure) statistical package. Data collection techniques using questionnaires with incidental sampling. The results of this study indicate that green marketing and brand quality are important factors that influence consumer behavior in determining purchase decisions for lasem batik, when consumers have decided to buy and re-purchase and spread the good news to other consumers, it makes lasem batik able to survive and its business ventures will continue to be sustainable and able to maintain its existence in the onslaught of fashion for stamped batik and factory-processed batik which are diverse today.

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Section: Brand Qualitysupporting

confidence: 65%

“…The fifth hypothesis that Brand Quality influences purchase decision is that quality is the sum of the forms and characteristics of goods that indicate their ability to meet consumer needs and desires to be satisfied (Rosa, 2021).…”

Section: Discussionmentioning

confidence: 99%

The Sustainability of Lasem Batik in Terms of Green Marketing and Brand Quality

2023

qas

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“…Purchasing decisions are a person's actions in choosing a product or service from a company over its competitors (Kim & Sung, 2009). Buying is part of a bigger picture of consumer behavior (Rosa, 2021). The purchase decision is most likely formed from the consumer's view of the company's offer and brand reputation.…”

Section: Purchase Decisionmentioning

confidence: 99%

The Impact of Product Quality, Product Design and Price Perception Increasing Purchase Decisions Mediated by Brand Image in Lock N Lock Indonesia

Akbarullah,

Silitonga

2024

Bus. Management Analysis J.

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This research analysis aims to identify the impact of Product Quality, Product Design, Price Perception on Brand Image and Purchasing Decisions in Lock n Lock Indonesia using PLS-SEM to process data. Accidental sampling was used as a sampling technique with 230 respondents who wanted to make a purchase. The research findings have important theoretical implications, showing the positive impact of product quality and price perception on brand image as well as the significant influence of brand image on purchasing decisions. This study also found the negative impact of product quality, product design, price perception on purchasing decisions and product design on brand image. The implications of these findings provide an in-depth look at how companies can design more effective marketing strategies to improve brand image and customer purchasing decisions in Lock n Lock. The study also contributes to the marketing and brand management literature by discussing the complex interactions between product quality, product design, price perception, brand image, and purchasing decisions in the context of the household product industry.

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“…Sedangkan menurut (Firmansyah, 2019) mendefinisikan bahwa pengambilan keputusan pembelian adalah proses merumuskan berbagai tindakan alternatif untuk membuat keputusan tentang opsi pembelian tertentu. (Rosa, 2021) menjelaskan dan keputusan pembelian mereka ditentukan oleh berbagai faktor, yang paling penting adalah kebutuhan dan preferensi, sumber daya keuangan, dan harga layanan alternatif. (Annishia & Prastiyo, 2019) keputusan pembelian adalah pilihan konsumen yang dipengaruhi oleh ekonomi, keuangan, teknologi, politik, budaya, produk, harga, tempat, periklanan, bukti fisik, orang dan proses yang membentuk sikap konsumen untuk memproses semua informasi dan menarik kesimpulan produk mana yang dibeli.…”

Section: Keputusan Pembelianunclassified

Increasing Purchasing Decision Goals at Ketapang Roast Coffee Through Social Media Interaction

Intan Cahya Wulandari,

Parlagutan Silitonga

2023

MARCOPOLO

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The aim of this study is to determine how price perception and location effects purchase decision and social media interaction. A survey that was delivered to Roast Coffee Ketapang customers using a purposive sample strategy was the research method customer 160 persons were the samples that were taken. The Structural Equation Model is used in the data analysis technique with the use of smart pls 3 software. The findings demonstrate that price perception and location have a large direct and indirect impact on purchase decision and social media interaction.

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Purchasing decisions of travellers in Poland in the context of their age

Cited by 5 publications

References 12 publications

The Sustainability of Lasem Batik in Terms of Green Marketing and Brand Quality

The Sustainability of Lasem Batik in Terms of Green Marketing and Brand Quality

The Impact of Product Quality, Product Design and Price Perception Increasing Purchase Decisions Mediated by Brand Image in Lock N Lock Indonesia

Increasing Purchasing Decision Goals at Ketapang Roast Coffee Through Social Media Interaction

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