2016
DOI: 10.1016/j.postcomstud.2015.12.001
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Putin’s macho personality cult

Abstract: Masculinity has long been Russian President Vladimir Putin’s calling card. At the center of Putin’s macho aura is his image as a tough leader who will not allow Western countries to weaken Russia or dictate what Russia’s domestic and foreign policies should look like. This article draws attention to the role of masculinity in the Putin regime’s legitimation strategy, and how it became more obvious during the escalation of the conflict in Ukraine in 2014 and the Russian annexation of Crimea. To the extent that … Show more

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Cited by 61 publications
(23 citation statements)
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“…In authoritarian regimes, leaders often lack a viable opponent, making the need to care what the public thinks or adhere to notions of a quality public sphere that deliberates about issues less necessary than it is in a democratic regime. Indeed, instead of detailing policy positions and their vision for the country, authoritarians may focus on presenting themselves as strong leaders to help create a cult of personality and justify any consolidations of power (Sperling, 2016). To achieve this goal, they may ‘obfuscate’ messages by focusing on less relevant or substantial topics (Dewan and Myatt, 2008), choosing instead to focus on ‘cheerleading’ for themselves or their country when they communicate (King et al., forthcoming).…”
Section: Discussionmentioning
confidence: 99%
“…In authoritarian regimes, leaders often lack a viable opponent, making the need to care what the public thinks or adhere to notions of a quality public sphere that deliberates about issues less necessary than it is in a democratic regime. Indeed, instead of detailing policy positions and their vision for the country, authoritarians may focus on presenting themselves as strong leaders to help create a cult of personality and justify any consolidations of power (Sperling, 2016). To achieve this goal, they may ‘obfuscate’ messages by focusing on less relevant or substantial topics (Dewan and Myatt, 2008), choosing instead to focus on ‘cheerleading’ for themselves or their country when they communicate (King et al., forthcoming).…”
Section: Discussionmentioning
confidence: 99%
“…Although the president undoubtedly admires Catherine's imperial contributions to Russian greatness and devotion to the Orthodox faith, the empress would probably be offended by his self-aggrandizing cultivation of a "macho personality cult." 89 As Stephen White and Ian McAllister observed:…”
Section: Becoming a Reluctant Hegemonmentioning
confidence: 99%
“…In July 2011, another set ("Putin's Army") advertised a contest called "I'll Rip [It] for Putin": the video ended with a cleavage-heavy young woman "ripping her tank top down the middle, while asking, 'What are you prepared to do for your president'?" 91 Putin's "mobilization of machismo," centering on his own personality, is part of a larger, nationalistic legitimation strategy, intended to shore up support at home despite deteriorating economic conditions.…”
Section: Becoming a Reluctant Hegemonmentioning
confidence: 99%
“…In March 2015, Putin disappeared from the view of the media for more than a week, which is a long time considering that since his ascent to authoritarian power Putin has been a star figure in the media, "reigning on the screen unchallenged" (Sperling 2016;Abdullaev 2010). Immediately, numerous speculations and rumours arose concerning the reasons of his disappearance.…”
Section: Introductionmentioning
confidence: 99%