Qonsequences of Cultural and Behavioral Difference of Tourist: Study of Australian and Indonesian Tourist Who Visit Lombok Island, West Nusa Tenggara

Abstract

This study aims at identifying behavior differences of Australian tourists and domestic tourists who visit Lombok island, and determining as well as analyzing the Hofstede cultural variables (power distance, individualistic-collectivist, uncertainty avoidance, masculine-feminine, long-term orientation) that may explain the differences in behavioral intention (to have activities, to interact, and to transact) of Australian and domestic tourists. This study was conducted on 160 Australian and domestic tourists who were visiting the island. Sampling was done by convenience sampling. Methods of data analysis were conducted by using t-test and discriminant analysis. The results of this study showed that there are differences in behavioral intentions of Australian travelers and the domestic ones in having activities, interacting, and transacting, and these differences can be explained by the cultural background of the tourists that are based on cultural orientation at the individual level. This study extends the use of CVSCALE and may be considered as an addition to the use of secondary data in determining the value of culture, as well as providing clearer framework on the limits of the relationship of cultural values and the various tourist behaviors.

The effects of past and expected experiences on revisit intention: a study of Australian and Indonesian tourists

“…This finding is in line with Rinuastuti (2015) and Damanik and Yusuf (2022) that in attracting repeat visits, it is important for Indonesian tourists to have experience that can arouse their positive emotions. Travelling in group for Indonesian visitors can bring feelings of happiness, joy and love that might suggest stronger their feeling experience and thus lead to a stronger desire to revisit Indonesia (Rinuastuti, 2015).…”

“…Indonesian tourists might revisit Australia if they had a favourable feeling experience, which generated positive expected experience of revisiting Australia and enhanced their revisit intention to Australia. This finding is in line with Rinuastuti (2015) and Damanik and Yusuf (2022) that in attracting repeat visits, it is important for Indonesian tourists to have experience that can arouse their positive emotions. Travelling in group for Indonesian visitors can bring feelings of happiness, joy and love that might suggest stronger their feeling experience and thus lead to a stronger desire to revisit Indonesia (Rinuastuti, 2015).…”

“…When it comes to local cuisine, Japanese tourists are less likely to experience the novelty than their American counterparts, who preferred trying local dishes. Rinuastuti (2015) also found that travellers from Indonesia, as a collectivist society, tend to travel in groups and buy souvenirs or handicrafts for their family members and friends. In contrast, Australian tourists, as an individualist society, tend to be self-directed and have their own preferences for various alternative activities during their vacation.…”